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One of the big problems that often makes people feel frustrated after creating a website is the high bounce rate. For those who are still lay and beginners, this term may sound foreign. But if you have often managed websites, of course you have often heard this word, but it is still a frightening specter.
Especially for those who are engaged in digital marketing and business owners who always rely on online promotions as a sales strategy. They consider that a high bounce rate is a source of failure in conducting business and marketing activities through internet technology, especially websites.
What is Bounce Rate?
If you are still confused about what a bounce rate is, this word means a percentage of website visits. For example, there are visitors who only briefly open the site. After that, just leave immediately and do no other actions, for example, enter the link, register, let alone make a transaction.
So you can conclude that the bounce rate is the ratio between visits on a unique page and the total number of site visits. So the higher the bounce rate of a site indicates that the quality of the website is bad and vice versa.
More broadly, a good bounce rate is part of the measure of the success of your business campaign. You can observe this size yourself through digital marketing metrics. The form is in the form of a set of values with the main function as an aid to see results for digital marketing efforts that have been running.
As an illustration, the quality of a website can be said to be very good if it has a bounce rate of less than 40%. This means that out of 100 website visits, there are more than 60 visitors who perform other actions when opening the site. Meanwhile the website becomes bad if the bounce-rate is more than 70%.
Then to find out the high or low bounce rate, you don't need to calculate it manually. Take advantage of the Google Analytics facility and there is a special feature to see the bounce rate of your own site.
Causes of High Bounce Rates You Must Know
There are several main factors that cause a high bounce rate and the following is a complete explanation.
Not Mobile Friendly
Nowadays, most internet users prefer to use smartphones rather than laptops or computers when exploring cyberspace. So if you create a website, you must be able to provide a site that is mobile friendly. A mobile friendly website will make it easier for visitors to enter your website.
Unattractive Design
An unattractive website design is also often the cause of a high bounce rate. To overcome this problem, make visitors feel comfortable and don't use a navigation system that is too complicated. Likewise, the completeness of its features must be able to provide convenience for browsing.
Not concerned with the User Interface
In addition to design errors, poor visual appearance is another reason for high bounce rates. This can happen because many visitors are in a hurry to leave on the grounds that fonts, images, and other elements that are visible to the eye look less attractive.
To avoid these problems, don't hesitate to apply user interface principles as an aid. Especially if you create a business website, so you can interact and attract lots of consumers in an easier way.
Loading Time Too Long
Website loading speed has a high effect on someone's interest in visiting the website. If the loading takes too long then this can be the cause of a high bounce rate.
Visitors often cancel their intention to open a site page if they feel their time is wasted because the loading process is very slow. To increase the loading speed of your website, immediately contact a web hosting service provider company that is able to do its job professionally.
Unqualified Content
The cause of the next high bounce rate is serving content that is not of high quality. Imagine if you wanted to find information on a website, but the content was only made carelessly. Definitely will feel bored and immediately close the site. So learn to create interesting content so that visitors feel at home opening website pages.
Irrelevant Topic
Still related to content, even though it has high traffic, it can still get a high bounce rate too. The reason is because the content you create turns out to be less relevant to the product you offer or has no connection at all to the niche website.
For example, you want to sell fashion products, but instead review other things about food. It could also be, your website niche is tourism but contains content that is not related to vacation and tourism activities. As a result, visitors will no longer be interested in visiting the website.
Wrong Implementing SEO Methods
The cause of the next high bounce rate is serving content that is not of high quality. Imagine if you wanted to find information on a website, but the content was only made carelessly. Definitely will feel bored and immediately close the site. So learn to create interesting content so that visitors feel at home opening website pages.
Irrelevant Topic
Still related to content, even though it has high traffic, it can still get a high bounce rate too. The reason is because the content you create turns out to be less relevant to the product you offer or has no connection at all to the niche website.
For example, you want to sell fashion products, but instead review other things about food. It could also be, your website niche is tourism but contains content that is not related to vacation and tourism activities. As a result, visitors will no longer be interested in visiting the website.
Wrong Implementing SEO Methods
Lack of accuracy in using SEO is also often the cause of high bounce rates. In this case, you need to know the various SEO mistakes that must be avoided in order to get a lower bounce rate.
Also, don't forget to learn how web crawlers work in generating page recommendations on the SERP (Search Engine Result Page). Both have a very close relationship with SEO rules. Then to get even lower bounce rates, use trusted Indonesian SEO services.
Incorrectly Setting Up Internal Links
Another mistake that often occurs and is the cause of a high bounce rate is an error when setting up internal links. When creating content, you will want to even have to put some links.
When performing this task, arrange for the link or links to lead to a new page. The goal is that visitors don't have to bother using the back button to return to the first page. After that, increase the Organic Click Through Rate (CTR) on Google because it can also have a positive impact on the use of internal links.
Blank Pages
Technical errors in the form of blank pages are the cause of high bounce rates that are often not realized by web developers. A blank page is a web page that when someone opens it turns out to be empty, aka the 404 Not Found error, and you should be able to resolve it as soon as possible.
Apart from causing a high bounce rate, this condition also has a major impact on the search system. Even Google can lower your site's ranking in their search engine. So when you experience a problem like this, you have to fix it as soon as possible.
Incorrectly Arrange Advertising Banners and Pop Ups
If you are a web developer who often earns income from Adsense, you should really consider the banner ad layout layout. If the arrangement is not right, it will be the cause of a high bounce rate. For example closing content so that it causes discomfort for visitors when they want to read.
Likewise, too many banners, especially in the form of videos, can make the audience even more irritated and immediately close the website. You also need to pay attention to when creating popups. If there is an error and it is not SEO friendly, it can have the same result.
Conclusion
Hopefully the explanation related to the causes of the high bounce rate above can enlighten you. So that your website can not only appear on the first page of search engines, but also make visitors interested and not hesitate to take other actions.
What's more, if the site you manage is a user friendly website, it will make visitors feel more comfortable and can increase your ranking in search engines. So that the goal of advancing business and improving work careers is also more easily achieved.
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