Building a Comprehensive Digital Marketing Strategy

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Building a Comprehensive Digital Marketing Strategy

Digital marketing or better known as digital marketing can help business people or companies achieve their goals. However, the process is not as easy as turning the palm of the hand. There are many things that need to be understood and well prepared.

So, make sure you have the right digital marketing strategy. If you want to build a comprehensive digital marketing strategy, this article is the right place to start. Why? Search together by reading the article until it's finished!

What is a Digital Marketing Strategy?

Before looking for ways to build a comprehensive digital marketing strategy, there is one important thing, which is to find out what a digital marketing strategy actually is. Digital marketing strategy refers to actions taken to achieve marketing goals through various media or online channels. This one marketing strategy can help businesses and companies get opportunities to grow and develop while increasing profits.

Online business people who carry out digital marketing strategies can use various digital channels, both those they already have and those that have just been created. Digital marketing can also be carried out using various paid channels.

So, it's not surprising that now more and more people are choosing paid advertising services such as Google Ads and Facebook Ads.

In other words, we can define a digital marketing strategy as a strategy to market products or services digitally by utilizing various digital media that are favored by the target audience.

How to Build a Comprehensive Digital Marketing Strategy

Building a comprehensive digital marketing strategy is certainly very beneficial for business. However, what kind of strategy is right and how? When you want to build a digital marketing strategy, there are several things you can do, including:

  • Know what products or services to market

As with marketing conventional or traditional products, marketing digital products also requires you to know what products or services will be marketed.

You can of course adjust the products or services that are marketed to the business or brand that you manage. That way, you can more easily determine the next steps as well as the right digital marketing strategy.

  • Identify Marketing Objectives

Furthermore, to be able to build a comprehensive digital marketing strategy, be sure to identify marketing goals. Every business or company certainly has goals to be achieved both when marketing products conventionally and digitally.

Setting goals is an important aspect of achieving success in business. That way, it will be easier to measure the level of achievement and success. So, make sure to understand the goals to be achieved. It also relates to the use of the right marketing tools that help achieve the goals that have been made.

  • Understand Who Your Audience Is

The next step that is no less important in building a comprehensive digital marketing strategy is understanding who the target audience is. Do you know? The best way to start any kind of marketing strategy is to think about and understand the audience. How can you market your product or service if you don't know who your target market is?

Unfortunately, many still make the mistake of only thinking about how to reach more people but not the audience. Not everyone in this world is the right audience, right? Determining the audience must be adjusted to the product or service that you offer or market.

So, understand who exactly is the audience or target market that you have to reach. Try asking yourself some of these questions when defining your audience:

    • What demographic information about your audience, including age, location, gender and more?
    • What does the target audience do?
    • What things do the audience pay attention to in their daily life?
    • What is the financial condition of your audience like?

  • Create a List of the Best Channels or Media to Reach Your Audience

After knowing who you will choose as your audience, of course it will be easier to develop a digital marketing strategy. Thus, you can do the right way to reach and expand your target audience.

However, it also requires proper effort. Like choosing the right channel or media. In other words, to be able to reach your audience, you can start making a list of the best channels or media that can help maximize your goals.

What media is suitable for a digital marketing strategy? Is it a podcast, video or something else? Is your audience active on social media? How often do they watch various videos on YouTube?

  • Plan and Evaluate Paid Campaigns

Apart from marketing products digitally through various media including social media platforms, business people also usually take advantage of paid campaigns.

Have you ever seen an ad on Facebook? Or maybe you often get search results on Google marked with the words "Ads"? If so, that means the platform you are using is displaying paid campaigns from a company or business.

Talking about paid campaigns, as an online business person, you can also take advantage of these campaigns. The trick is to make a mature plan by considering various things, especially the budget and goals to be achieved. Then, don't forget to do an evaluation to find out the effectiveness of the campaign.

The Best Digital Marketing Strategy

After knowing how to build a competitive digital marketing strategy, make sure you choose the right strategy. Here are some of the best digital marketing strategy choices to date:

  • Search Engine Optimization (SE0)

The term SEO must be familiar to those of you who are used to running a business online. SEO stands for Search Engine Optimization, namely efforts made to optimize search engines.

This means that the website that you manage can be ranked in the highest search engine rankings. So, when internet users search for information, products or services using certain keywords, Google will display related search results.

SEO is one of the best digital marketing strategies. With the right SEO techniques, your website can appear on the search results page or the top Search Engine Result Page (SERP). SEO will be very useful in increasing website traffic and brand visibility.

  • Email Marketing

Apart from SEO, email marketing is also known as one of the best digital marketing strategies. So, if you want to build a comprehensive digital marketing strategy, why not choose email as a marketing medium? Who says email marketing is an old-fashioned way of marketing a brand or product? In fact, email marketing is very useful in retaining loyal customers.

Apart from that, there are many other advantages of email marketing that you can get when choosing this digital marketing strategy. Marketing via email can be in the form of special offers such as discounts and cashback, useful tips, information on new products or services, and so on.

In order to maximize the results of email marketing, find out more about the types of email marketing from now on.

  • Social Media Marketing

Who doesn't know what social media is or social media? Currently there are many social media platforms that have a large number of active users, such as Instagram. Even TikTok is now a platform that is increasingly popular with people.

Apart from offering entertainment content, TikTok and Instagram allow their users to be creative in creating interesting content. Both also make it easier for users to shop and get the products they need. Lower prices, free shipping and other special offers will further complement the shopping experience of social media users.

So, currently social media marketing is the right choice for business people to be able to reach a wider audience and potential customers which will affect sales and income levels. It's no wonder that until now social media marketing is still the best digital marketing strategy choice.

If you want to maximize digital marketing results through social media, you should find out what are the social media marketing trends for 2023.

  • Content Marketing

Furthermore, you also have to remember how important content marketing is in digital marketing. Content marketing or marketing through content is the right strategy to be able to reach, involve, and connect businesses with customers or clients. Of course through a variety of unique and interesting content.

Some examples of content that you can use to market your products or services digitally are blogs or websites, videos, social media, podcasts, infographics, and others.

The goal of this one digital marketing strategy is to use keywords that will always be remembered by the audience or potential customers. So, they will be affected and interested in considering or even directly choosing the product or service that you offer.


In order to achieve your goals and maximize the expected results, you must know how to build a comprehensive digital marketing strategy. In addition to having careful planning, the selection of media or channels is also very important to note.

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