Keyword Golden Ratio (KGR) is an SEO technique used to find low-competition keywords that are easy to rank in search engines. KGR allows websites to target keywords easily, increase organic traffic, and strengthen their position in search engine results pages. In this article, we will discuss how to use the KGR formula to increase your website's organic traffic.
“What is the most challenging thing about an SEO Specialist’s job?”
The answer to this question varies, depending on who you ask. However, most SEO specialists agree that increasing traffic to a new website is one of those answers. Yes, the biggest challenge that new websites often face is growing traffic and being able to compete with bigger websites.
Are you currently facing the same problem? If so, this article is made for you! Well, actually, there is one surefire solution to growing traffic to a new website – namely with golden keywords. What are they?
In this article, we will learn together about golden keywords – their meaning, benefits, characteristics, and tips for finding them.
What is Keyword Golden Ratio (KGR)?
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| What is Keyword Golden Ratio? |
Keyword Golden Ratio (KGR) is an SEO technique developed by Doug Cunnington, an SEO expert and founder of the niche site project. KGR helps in finding low-competition keywords that are very easy to rank in search engines like Google. KGR is based on the ratio between the number of monthly searches to the number of search results in a search engine. KGR works by calculating this ratio to determine keywords that are easy to rank and can provide organic traffic.
Simply, Golden keyword is a term used to describe keywords that have low competition (keyword difficulty) but high volume (widely searched by the audience).
Well, these keywords have the potential to provide large traffic for websites that are relatively small or new - without having to compete with large websites in the SERP.
Why is KGR Important in SEO?
Using Keyword Golden Ratio (KGR) in SEO is very important because it can help you find the right keywords with low competition. When you are looking for keywords for an article or website page, there are many choices that you can take. However, choosing keywords that are already very competitive may make it difficult for your article to rank high.
Through the optimal SEO Keyword Ratio, KGR allows you to find relevant keywords that have better ranking potential. By using KGR, you can develop a more effective SEO strategy, choose relevant keywords, and target the right audience.
How to calculate keyword golden ratio?
To calculate KGR, you need to obtain monthly search data and the number of search results from search engines. Once you have both data, you can use the KGR formula as follows:
KGR = (Expected Monthly Searches x 0.25) / Number of Search Results
Please note that the expected monthly searches here are 250 searches. This number is obtained by taking the average number of monthly searches on Google for the past year. The ideal KGR ratio is below 0.25.
Characteristics of Golden Keywords
There are three characteristics of keywords that are included in the golden keyword. Well, it is better if the three characteristics that we will discuss are in the keywords that you are researching. What are these characteristics?
1. High Search Volume
The first characteristic is a high search volume when you check in the SEO tool. Simply put, search volume shows how many audiences are searching for the keyword on Google.
The higher the volume, the more audiences are searching for discussions/topics related to the keyword.
2. Low Keyword Difficulty
In addition to high volume, the second characteristic is having low keyword difficulty in the SEO tool. Keyword difficulty shows the level of competition for a keyword on Google. The higher the keyword difficulty, the greater the competition to be able to rank 1 on that keyword.
3. Minimum Number of Large Websites in SERP
The number of large websites that rank in SERP is also one of the factors that you should pay attention to when looking for golden keywords.
Indeed, you already have insight into keyword volume and keyword difficulty from SEO tools. However, these tools are only tools. You need to manually check the SERP for the keywords you want to search for.
If the majority of content on page 1 comes from small-scale websites or bloggers, then it is likely that the keyword is indeed a golden keyword. Not only that, we can also call these keywords low-hanging fruit keywords.
Golden Keyword vs Keyword Golden Ratio
If you search for discussions on this topic out there, especially in English, you will find many articles that actually use the phrase "keyword golden ratio" or KGR. The two terms do sound similar. However, both golden keywords and KGR are two different terms.
As we have discussed previously, golden keywords are keywords that have the potential to provide traffic to new or small-scale websites. We can see whether a keyword is a golden keyword from its competition and search volume.
Okay, that is the definition of golden keywords. So, what is the definition of keyword golden ratio?
Keyword golden ratio is a metric that describes the comparison of the number of title results with the volume of a keyword. You can see the number of title results in the upper left corner after you type a query in Google.
Here is the formula:
KGR = number of title results from a keyword / volume of a keyword
Now, based on the definition, the basic difference between golden keywords and KGR lies in the factors that influence it.
Golden keyword: influenced by the volume and keyword difficulty (competition) of a keyword.
Keyword golden ratio: influenced by the volume and number of title results of a keyword.
How to find golden keywords?
Here are some tips for finding golden keywords that you can try, including:
1. Be consistent on the website topic
The first tip is that you must be consistent on the topic/niche of your website. This is very important so that the golden keywords you get remain relevant to the content of the website.
2. Use SEO Tools
Using SEO tools is very important so that you can find golden keywords more easily. The reason is quite simple - because SEO tools provide metrics such as keyword difficulty and keyword volume - both of which are important for finding golden keywords.
You can use the SEO tool that is most suitable and fits your budget - for example Ubersuggest, Ahrefs, SEMrush, and others.
3. Check Recommended Keywords
When you research a keyword in an SEO tool, the tool will definitely give you several recommended phrases/keywords that are still closely related.
Well, try checking the recommended keywords that the SEO tool gives you because it is very possible that you will find golden keywords from there.
4. Check SERP
Keyword difficulty and keyword volume alone are not enough to determine golden keywords – you also have to check SERP manually.
SEO tools do make it easier for you to research keywords. However, you can only see the real keyword competition in SERP.
Check which websites are ranking for the keywords you are researching. If the keyword difficulty is low, the keyword volume is high, and the SERP results are minimally filled with large websites, it means you have found the golden keyword.
5. Do it consistently
Although the factors that influence and tips for finding golden keywords seem simple, it doesn't mean that finding golden keywords is an easy job. Each topic and niche has its own challenges when we are looking for golden keywords.
There are niches that are not that difficult to find golden keywords, but there are also some that are quite difficult. So, you have to be consistent in finding golden keywords for your website...
Conclusion
Increasing traffic to a relatively small or new website is quite a challenging job for an SEO specialist – especially if the niche has many big competitors. Well, one surefire way that we can do to increase website traffic is by using golden keywords.
Keyword Golden Ratio (KGR) is a very useful tool to find the optimal keywords for your website SEO. By using the Keyword Golden Ratio Calculator, you can easily determine the keywords that have great potential to rank higher on Google without heavy competition. Make sure you use the optimal keyword ratio and avoid keyword stuffing to maintain the quality of the content and get good rankings. Don't forget to always focus on the quality of content that is useful for readers, because that is the main key in a successful SEO strategy.
Finding golden keywords is not as easy as you think – each niche has its own level of difficulty. Usually, the more popular a topic is, the harder it is to find golden keywords. However, once you find relevant golden keywords, your website will experience a significant increase in traffic.
