In today's mobile-first era, web page speed and responsiveness are crucial factors in improving user experience and SEO rankings. One technology that can help in this regard is Accelerated Mobile Pages (AMP), an open-source framework specifically designed to increase the loading speed of web pages on mobile devices.
AMP stands for Accelerated Mobile Pages. As the name suggests, this is a technique that helps to speed up the page load of a website on mobile devices.
This technique developed by Google notes that most of the traffic comes from mobile devices. Since the less time a website takes to load, the more likely visitors are to stay on your site, so it's important for website owners to improve the speed of their site.
What's the AMP?
What is AMP? Accelerated Mobile Pages or AMP is an open-source technology developed to speed up the loading time of web pages on mobile devices. In web development, loading speed is very important for a good user experience and for increasing the reach of a website by search engines.
AMP enables web developers to create web pages that are faster, responsive, and easily accessible on mobile devices. This is achieved by minimizing the size of content and resources on web pages, as well as using special technology components designed to increase rendering speed.
AMP uses AMP HTML, AMP JS, and AMP Cache to build faster and more efficient web pages on mobile devices. In addition, AMP also supports features such as analytics, advertising, and security to provide users with a safe and useful web experience.
As an open-source technology, AMP is available for use by all web developers to improve the quality and loading speed of web pages on mobile devices.
What is the use of AMP Page?
The main goal of AMP is to increase the loading speed of web pages on mobile devices. This is intended to provide a better and more responsive user experience on mobile devices. In addition, AMP goals also include:
1. Increase website reach by search engines
By speeding up the loading time of web pages on mobile devices, AMP allows websites to be found and indexed more easily by search engines like Google.
2. Increase user engagement
By providing a faster and more responsive user experience, AMP can increase user engagement and interaction with the content presented on web pages.
3. Increase conversions
By optimizing the loading speed of web pages on mobile devices, AMP can help increase website conversions and sales.
4. Improve web quality and security
By supporting features such as analytics and security, AMP can help web developers to improve the quality and security of their web pages.
5. Provides industry standard
AMP has become the industry standard for creating faster, more responsive, mobile-friendly web pages. As an open-source technology, AMP is available for use by all web developers to improve the quality and loading speed of web pages on mobile devices.
What are the Advantages of AMP?
Some of the advantages that AMP has, namely:
1. Increase the loading speed of web pages
AMP is designed to speed up web page loading times on mobile devices, thereby providing a faster and more responsive user experience.
2. Increase website reach by search engines
AMP allows websites to be more easily found and indexed by search engines like Google, because websites that use AMP are considered mobile-friendly.
3. Improve user engagement
By providing a faster and more responsive user experience, AMP can increase user engagement and interaction with the content presented on web pages.
4. Increase conversions
By optimizing the loading speed of web pages on mobile devices, AMP can help increase website conversions and sales.
5. Supports features such as analytics, advertising, and security
AMP supports features such as analytics, advertising, and security to provide users with a safe and useful web experience.
6. Provides industry standard
AMP has become the industry standard for creating faster, more responsive, mobile-friendly web pages. As an open-source technology, AMP is available for use by all web developers to improve the quality and loading speed of web pages on mobile devices.
7. Reduce data usage
Because AMP minimizes the size of content and resources on web pages, data usage on mobile devices can be reduced, providing a more cost-effective user experience.
How do AMP Work?
AMP is a framework or framework designed to speed up loading web pages on mobile devices. AMP minimizes resource usage and optimizes web page loading times on mobile devices. So users get a better, faster, and more responsive user experience on mobile devices. Here's how AMP works in general:
1. Minimizes CSS and JavaScript
In AMP, CSS and JavaScript are organized in such a way as to only allow the use of the necessary code. This minimizes resource usage and increases the loading speed of web pages.
2. Using a CDN (Content Delivery Network)
AMP uses a CDN to store content on nearby servers, thereby reducing web page loading times. When a user requests a web page, the content is fetched from the closest CDN to him.
3. Delayed image loading
AMP delays loading of images until the user actually needs them. This is done to optimize loading times and reduce resource usage.
4. Adding specific HTML tags
AMP uses specific HTML tags to speed up loading web pages. For example, the <amp-img> tag is used to load an image, and the <amp-ad> tag is used to load an ad.
5. Use CSS pre-free
AMP uses pre-free CSS designed to speed up the rendering of web pages on mobile devices. Pre-free CSS is a part of CSS that has been pre-processed to reduce web page rendering time.
6. Limiting resource usage
AMP limits the use of resources on web pages, such as limitations on the size of images, videos, and other resources. This is done to optimize the loading speed of web pages and reduce data usage.
7. Provide special features for advertising
AMP provides special features for ads that speed up loading ads on mobile devices and optimize ad display time.
What are AMP Components?
AMP components are an integral part of AMP which work together to speed up the loading of web pages on mobile devices and provide a better user experience. In combination, they help create web pages that are more responsive, faster, and more efficient on mobile devices.
Some of the components in AMP include:
a. AMPHTML
AMP HTML is a simplified and optimized variant of HTML to speed up loading of web pages on mobile devices. AMP HTML uses special HTML tags that have been optimized to reduce web page loading time.
b. AMP JS
The next component is AMP JS. AMP JS is a special JavaScript designed to speed up the rendering of web pages on mobile devices. AMP JS has some special features, such as preprocessing and asynchronous delivery of external resources, which speed up the loading of web pages.
c. AMP Cache
AMP Cache is a caching feature provided by Google and other caching providers that allows AMP web pages to be stored on a cache-server. This speeds up the loading of web pages because content can be retrieved from cache-servers that are closer to the user.
d. AMP Ad
Meanwhile, AMP Ad is a special ad tag that allows ads to load faster on mobile devices and provides a better user experience.
3. AMP Analytics
AMP Analytics is an analytics solution that allows developers to track the performance of AMP web pages and analyze user behavior.
e. AMP Layout and Styling
AMP has specific layout and styling rules to speed up loading web pages on mobile devices. These rules cover the placement of images and text, as well as the use of minimalistic colors and fonts.
f. AMP Prerendering
AMP Prerendering is a feature that allows AMP web pages to load before a user clicks on a link. This speeds up the loading of web pages and provides a better user experience.
Does AMP affect SEO?
The influence of AMP on SEO (Search Engine Optimization) is quite significant. The positive influence that AMP has on SEO shows that the use of AMP technology can help increase the ranking of a page on search engines and increase the visibility of content on search platforms.
Therefore, using AMP can have a positive influence on SEO and help increase the success of digital marketing campaigns. What are the effects?
1. Increase page speed
AMP is designed to speed up page loading times on mobile devices. With better speed, pages using AMP will be preferred by search engines and users, as it provides a better user experience.
2. Increase user satisfaction
In recent years, search engines have placed more and more attention on user experience as an important factor in page ranking. By providing a better user experience through faster and responsive page loading speeds, web pages that use AMP can increase user satisfaction.
3. Supports mobile-friendly sites
AMP ensures that web pages can work well on mobile devices. As search engines increasingly prioritize mobile-friendly websites, using AMP can help improve a website's SEO ranking.
4. Increase appearance in Google News
Google News places special emphasis on AMP content and prioritizes content that meets AMP standards. Thus, web pages that use AMP have the advantage of being displayed on Google News.
5. Improve ability to reach more audience
By increasing page loading speed and offering a better user experience on mobile devices, web pages using AMP can reach a wider audience and increase their ability to reach more visitors.
Conclusion
AMP is an open-source technology designed to increase the speed and responsiveness of web pages on mobile devices. AMP uses special technologies such as AMP HTML, AMP JS, and AMP Cache to speed up page load times and provide a better user experience.
In addition, AMP can also improve SEO by improving page loading speed, ensuring a mobile-friendly website, and increasing appearance on Google News. By adopting AMP technology, websites can increase page loading speed and improve user experience on mobile devices, which can improve SEO rankings and help in reaching the target audience.