Domain Authority: What it is and How Can You Boost it?

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There are many factors that make Google place certain website pages in the top ranking of their search engine. One that plays the most important role is the Domain Authority (DA) of a website.

DA is a metrics website based on an algorithm score (from 1-100) created by Moz, a provider of analytics services for digital marketing.

The higher the DA of a website, the more likely it is for that website to rank higher on search engines. The determination of the DA score is influenced by various factors, such as Moz Rank, Moz Trust, website user experience, page loading time, and so on.

Domain Authority is one of the indicators so that the website gets a high ranking on Google. But, do you know how to increase Domain Authority? 

Not only does it help you appear in the top search engine rankings, DA is also able to make your website have an authority value in the eyes of bots so that the content you write is considered important. That way, it will be easier for you to increase the number of followers and traffic. 

Then, what's the right way to increase DA on your website? Well, if you want to know how to increase Domain Authority, this article is for you. No need to linger, let's see the article to the end!

Why is high domain authority important?

Ways to Increase Website Domain Authority that You Must Know

Domain Authority (DA) is a score created by an SEO tool called Moz which is used to predict the likelihood of a website ranking on search engines. The score is counted from a number from 1 to 100.

The benefits of having a high Domain Authority score include:

  • Websites can skyrocket to the top search results in no time.
  • Website traffic will also increase because the website gets the top ranking in the SERP.
  • Attract people to voluntarily put backlinks.
  • Become a digital investment opportunity. This is because website domains with good DA scores can be sold at high prices.

So, to measure it, you can use the following Domain Authority check method:

  • To check DA, you can visit
  • Enter the website URL in the analysis column. Then, click Analyze.
  • You can see the DA score in the overview column.

Ways to Increase Website Domain Authority that You Must Know

If you want to know a more complete guide, you can visit our article entitled how to check DA PA. After understanding what are the benefits of Domain Authority, let's see how to increase the domain authority of your website.

9 Ways to Increase Domain Authority

Here are some ways to increase Domain Authority that you can apply:

1. Create a Mobile-Friendly Website

A mobile-friendly website is a website that is optimized for mobile devices. Nowadays, creating a mobile-friendly website is mandatory. Why is that? Here are the reasons you should create a mobile-friendly website:

  • A mobile-friendly website is one of the determining factors for the DA score. So, creating a mobile-friendly website can be a way to increase Domain Authority.
  • 62.06% of website traffic comes from internet users using mobile devices.
  • Google's algorithm prioritizes mobile-friendly websites in search results.

2. Do Competitor Content Research

Content quality is one of the determining factors for the DA score. That is why, competitor content research with similar topics can be a way to increase Domain Authority.

For example, you want to write an article about “domain extensions”. You can analyze the ranking of the top three content with the keyword "domain extension" that appears in search results.

When doing research, try to research what keywords are used, the composition and contents of the article headings, and so on. So, after that, all you have to do is write content with more complete content than your competitors.

3. Create SEO-Friendly Content

In creating content, writing SEO friendly articles is no less important. This is because a messy writing format can make visitors lazy to read your content. As a result, it becomes increasingly difficult for your Page Authority score to increase.

Unlike the DA, Page Authority (PA) will determine the possibility of ranking website pages in the SERP. So, here are some things you can apply to write SEO-friendly articles:

  • Create structured headings and subheadings.
  • Add bullet points or a list of numbers so that the content looks neat.
  • Use a comfortable font type and size.
  • Bold important words or sentences to make it easy for visitors to remember.

4. Create New Content Regularly

Uploading content regularly is a way to increase Domain Authority that should not be missed. The benefits are not only able to increase the DA score. New content also encourages increased website traffic, makes websites easy to enter the Google Index, and improves overall SEO performance.

5. Build Quality Backlinks

Backlinks are one way to increase Domain Authority because a good backlink profile is a determining factor for the DA score.

So, in building quality backlinks, make sure your backlinks don't come from random websites. The popularity of the website also needs to be considered so that you can get good quality backlinks through the community, guest posts to social media. Also make sure the website name you have is natural.

Easy ways you can do to build quality backlinks, including:

  • Write your quality content. Otherwise, it will be difficult for you to get backlinks because you are unable to compete with other content.
  • Promote content on social media to entice other websites to provide backlinks to your content.
  • Posting your quality articles on other websites where there are backlinks to your website.

6. On-Page SEO Optimization

On-page SEO optimization is one way to increase Page Authority, which of course will also make your website's ranking skyrocket on search engines. This is because on-page SEO optimization will make it easier for Google to understand the content of your website and determine whether it is relevant to user requests or not.

Here's what you can do to optimize on-page SEO:

  • Upload quality and useful content for users.
  • Optimization of titles, meta tags, meta titles, and adding ALT text to images.
  • Place keywords as natural as possible.
  • Strengthen internal links.
  • Insert outbound links.

7. Off-Page SEO Optimization

Off-page SEO optimization can also be a way to increase Domain Authority. This is because the Moz algorithm considers the website's SEO performance when determining the DA score.

Well, off-page SEO focuses more on things outside the website, such as link building, brand mentions in online media, reviews from users, to engagement on social media.

8. Technical SEO Optimization

The next way to increase Domain Authority is to optimize technical SEO which focuses on website structure. A neat website structure will make it easier for search engine bots to do web crawling on your website. 

So, when users enter certain keywords related to your content, later your website pages will appear in search engines. To optimize technical SEO, you can do the following:

  • Register Your Website with Google Search Console - When launching a website, create an XML sitemap and then submit it to Google Search Console so that Google can crawl your website.
  • Avoid Duplicate Content – Duplicate content is similar content on your website. This should be avoided because Google can get confused about which content to rank if there is some similar content on your website.
  • Install SSL (Secure Sockets Layer) – Installing SSL is one of the important things you have to do. Because, Google certainly wants to make users always feel safe when accessing the website.

9. Increase Website Page Speed

One way to increase Domain Authority is to increase website page speed. How to? One of them is by activating AMP. Accelerate Mobile Pages (AMP) is a technology to increase the speed of website pages on mobile devices.

However, AMP can only be activated on content types. Especially static content like articles or news. Nevertheless, its function is very important to increase the Domain Authority score. This is because website page speed is one of the determining factors for the DA score.

So, to check the speed of your website, you can use a tool like Google PageSpeed Insights. To get website speed analysis, you only need to enter your website link on the PageSpeed Insight website. 

Ways to Increase Website Domain Authority that You Must Know

From the results of this analysis, this tool will tell you what needs to be done so that website speed can increase.

Ways to Increase Website Domain Authority that You Must Know

Read: Ubersuggest Guide: Best Tools For SEO

Ready to Increase Domain Authority?

Domain authority is a matrix created by Moz with a score range of 1-100. The higher the score, the higher your website will rank in the SERP.

So, there are many ways to increase Domain Authority, from creating a mobile-friendly website, regularly uploading quality content, building a backlink profile, to improving website pages.

Equally important, to increase the ranking of a website in the SERP, it still needs to be accompanied by a website domain extension that fits the niche. Because, if you choose the wrong one, it might be difficult for your website to get the best ranking in the SERP.


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