Complete Guide to On Page and Off Page SEO Optimization

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Have you ever wondered what is the secret behind websites ranking top in Google search results? The answer is simple: SEO, (Search Engine Optimization). In this article, you will find a Complete Guide to On Page and Off Page SEO Optimization. Let's start!

Why is SEO Important?

Complete Guide to On-Page and Off-Page SEO Optimization

Both on page and off page, SEO is the key to getting valuable organic traffic from search engines. Without it, your website may drown in a sea of search results.

Why do we have to implement SEO on our website? You know the function of SEO is to help make it easier for search engines to determine the ranking of websites in search engines so that they can be displayed according to the relevance of the keywords entered by the user.

Websites that are managed without paying attention to SEO, of course, will not be optimal in search engine search results. We will lose opportunities to get free traffic from search engines. 

By implementing SEO optimization, our website can be assessed positively both from the side of search engines and readers. So, our website has the opportunity to get more traffic from search engines. Here are 3 reasons why SEO is important to apply to our business website.

1. Increase Brand Awareness and Business Credibility

Awareness of your business brand can increase if you do SEO optimization. Because, by doing SEO optimization on the website. Our website has the opportunity to appear on the first page of search engines. So that our business brand will be easily recognized by potential customers.

In addition, it can increase business credibility. By implementing SEO optimization, our website will be optimized thoroughly. Starting from SEO On-Page, Off-Page, and Technical. These three elements can produce a website that is considered positive from the side of search engines and readers.

2. Organic Traffic Tends To Be Easier To Convert

By doing SEO optimization, the website has the opportunity to get more traffic from search engines. Because potential buyers are looking for products by themselves, then enter our website. This makes website visitors more relevant and has the opportunity to become leads.

3. Able to Provide More Stable Traffic in the Long Term

SEO is an organic marketing strategy. Thus, in the long run it is able to provide more stable traffic compared to paid traffic. Maybe for paid traffic through Google Ads, it will be significant when the ad is displayed. 

However, after that the traffic can disappear. In contrast to SEO, which is able to provide more stable traffic. However, this SEO takes up to months for the results to be seen.

On-Page vs. Off-Page SEO: What's the Difference?

Bloggers or website owners are certainly no strangers to the term search engine optimization (SEO). There are two types of SEO that are usually used to optimize the intended results, namely on-page SEO and Off-page SEO.

Everyone certainly wants their website to be at the top of the Google page rankings. The reason is, it can increase website traffic, brand awareness, and increase sales.

In simple terms, on-page SEO makes your content look quality so it can please readers and can be detected by the Google search engine. Meanwhile, off page SEO makes your website have high credibility so that it gains the trust of Google to be placed in the top rankings.

Both types of SEO must be optimized simultaneously, not just one. On page SEO refers to the actions you take directly on your website to improve its ranking, such as:

  • Improved site structure.
  • Ensuring the site is easily accessible.
  • Use keywords wisely.

Meanwhile, off page SEO refers to actions performed outside your website, such as:

  • Build backlinks.
  • promote your content on social media.
  • Use SEO services.

How do I optimize my On-Page SEO?

How do I optimize my On-Page SEO

There are at least 15 on-page SEO strategies that you can do. From fixing the permalink to make it simple to changing the link settings to open in new tab. What are the steps? Check out the explanation below!

1. Understanding Keywords

Keywords or keywords are the essence of on-page SEO. Keywords are what users use to find information on search engines. For example, if you are an off page SEO service provider, keywords like "off page SEO services" or "off page SEO optimization methods" can be good choices.

2. Use of Keywords in Content

You should strive to include keywords where they are relevant and natural. For example, page titles, header titles, and in your content text. Don't forget to include keywords in the meta description and page URL.

3. SEO Friendly Site Structure

A good site structure allows search engines to index your pages more efficiently. It also helps users easily find the content they are looking for.

4. Internal Links

Internal links are links that point to other pages on your website. They help search engines understand the structure of your site and also help users find relevant content.

5. Use Simple Permalinks

Simple permalinks are one of the main indicators of on-page SEO optimization. A simple permalink will make it easier for search engines to recognize the topic you are discussing. Ideally, the permalink only contains the focus keyword that you are targeting.

For example, you target the keyword men's watches. The ideal permalink for such content is like this:

6. Create an interesting content title

When people search for a keyword on Google, they will only see the title and short description of your content in the search results. So you need to make the title as interesting as possible so that people are immediately interested in reading your content.

You can add numbers or adjectives to create an interesting article title. According to the Content Marketing Institute, titles with numbers perform 45 percent better than titles without numbers.

7. Add Images or Videos

Content that only contains text is certainly very boring for readers. Apart from being boring, content without any visual media will also be tiring to read. So make sure to add at least one or two images to each of your content.

Even better if you add visual media such as video. According to Vidyard, articles with videos have a 53 times greater chance of appearing on the first page of Google search results than articles without videos.

8. Image Optimization

In the third point on how to optimize on page SEO, we recommend adding images to your content. So that the images you add can improve the quality of on-page SEO, there are several things you need to pay attention to.

First, don't forget to optimize the images you add. This means, make sure the image size is not too large. Large images will only slow down website loading. Therefore, you need to reduce the image size. At least the size of one image is no more than 100KB.

You can use image compression services such as TinyPNG, ILoveIMG, Trimage, Kraken, and OptiPNG. These services will help you reduce the size of your images without reducing their quality.

Second, give the file name according to the focus keyword you are targeting. A file name that matches the focus keyword can help the image appear in Google Image Search.

Third, change the alt text according to the focus keyword. Alt text or alternative text functions to help Google identify the topics you discuss in your content. Apart from that, the right alt text also makes it easier for images to appear in image search results.

To change the alt text, click on the image then on the right side you will see settings like this. Change the alt text according to the focus keyword you are targeting. If there are several images in a piece of content, you can modify the alt text with derivative keywords or LSI.

9. Make use of Headings and Subheadings

The next way to optimize on page SEO, you have to make it easier for readers to read the content. You need to create a content structure that is clear and easy to understand. One way to create a content structure that is easy to understand is to use headings and subheadings.

Headings and subheadings function to break your article into sections. Simply put, headings and subheadings are chapters and subchapters like in a book. With headings and subheadings, readers will find it easier to find the important points they need.

How do I optimize my Off-Page SEO?

How do I optimize my Off-Page SEO

Off page SEO focuses on building your website's authority and reputation. This includes all the actions you take outside your website, such as building backlinks, promoting your content on social media, and working with influencers.

1. Backlinks: The Heart of Off Page SEO

Backlinks are links from other websites that lead to your website. They have an important role in off page SEO because Search Engines like Google, see backlinks as a kind of 'vote of confidence' from other websites. In this case, the more high quality backlinks pointing to your website, the higher authority and reputation you will have.

2. Utilize Social Media

Social media is an excellent platform to promote your content. By sharing your content on social media, you not only increase the exposure of your content but also have the opportunity to earn backlinks if your content is shared by others.

3. Off Page SEO Services: Professional Help

If you find it difficult with off page SEO optimization, don't worry. There are many off page SEO services ready to help you. They have the knowledge and resources to build high-quality backlinks and promote your website effectively.

4. Increase EAT

EAT is an abbreviation for Expertise, Authoritativeness, and Trustworthiness. EAT is an indicator of the quality of a website according to the Search Quality Evaluator.

With EAT, Google knows how to trust a website. This means that Google can ensure that the search results displayed are the best and most accurate.

E-A-T is an important Off Page SEO factor. Because Google is increasingly aggressive in fighting hoaxes or misinformation in search results. Especially, in the health sector because it can have fatal consequences.

Additionally, “providing fast and accurate results” is Google's main selling point. If Google can't fulfill it, of course people will leave it and switch to other search engines. Therefore, you should increase EAT as a way to optimize Off Page SEO. How to?

a. Strive for Brand Mention

Brand mention is when another website mentions the name of your website or brand. There are two types of brand mentions: brand mentions with a link pointing to you and brand mentions without a link.

Interestingly, both types of brand mentions both have a positive effect on your E-A-T, as stated by Gary Illyes as Google's Webmaster Trends Analyst.

However, of course brand mentions with links are better overall. Because, apart from increasing EAT, you will also get traffic donations from the website.

There are several ways to increase your brand mentions, namely:

  • Do guest blogging. You can mention a website without a link, for example when introducing and closing.
  • Try contacting the website owner. You try to collaborate with other websites in creating content using the brand name
  • Become a resource. You can be a source for articles, media interviews, podcasts, or even webinars that tell about your brand.
  • So it went viral in cyberspace. Try to create unique content that is in line with trends in society and concerns your brand.

b. Get Backlinks from “Seed Sites”

Seed sites are websites that Google trusts because they have a good track record, such as Wikipedia and several websites with the domains .GOV, .EDU, and news portals.

Getting backlinks from seed sites can skyrocket your website's EAT. However, it's certainly not easy because your article has to be special to get it.

Another strategy, you can try to get backlinks from websites that get backlinks from seed sites. Even though it's not direct, it will still have a positive effect on your EAT, you know.

So, here's a brief overview:

  • Seed sites → to your website= best
  • Seed sites → other people's websites → your website = that's fine too

c. Get Positive Reviews

Consumer reviews are also very important in your Off Page SEO efforts. Google Quality Rater emphasizes that positive reviews are strong evidence that a business has a good reputation. Whether done on Google My Business, or other review sites such as TripAdvisor, Yelp, Traveloka, Zomato, and GoFood/Grabfood.

The way to get consumers to leave positive reviews is to provide a good customer experience. For example, always being friendly to consumers, responding quickly to consumer questions on social media, and the like.

Apart from that, you can also get positive reviews from:

  • The number of awards you have won. For example, journalism awards, blogger awards, article writing competitions, and the like.
  • Positive expert reviews about your website. For example, your blog discusses the topic of gaming and gets praise from IGN or Gamespot in one of their articles.

3. Pay attention to Local SEO

If you have a business website, you can also use local SEO as a way to optimize Off Page SEO, you know. Local SEO is a method for showing your business in Google local searches.

This SEO strategy makes it easier for customers to find your business because it displays the business name complete with address and contact details.

Apart from that, local SEO also allows visitors to rate your business services and products. With these indicators, Google will be sure to recommend your business to more people. You will also get more visitors. Win-win solution!

Here are several local SEO optimization methods that you can apply:

  • Complete your Google My Business profile. Starting from the complete location, telephone number, operating hours, to photos.
  • Local keyword research. The goal is that you use the keys that local residents are looking for. To do research, you can use free SEO tools such as Google Trends.
  • Get backlinks from local websites. For example, the websites of your business partners, clients, suppliers, and the like.
  • Add your business bio on various platforms. Starting from websites, social media, to marketplaces. The reason is, the more often your business biodata appears in cyberspace, it means your business is becoming more popular.


both on page and off page, SEO is a critical element for online success. By understanding and implementing the techniques we have described in this guide, you will be able to increase your website's visibility, attract more traffic, and ultimately, increase conversions and revenue. Happy optimization!

This article is a complete explanation of on page and off page SEO optimization, and we hope it will help you to understand and implement effective SEO techniques. If you have further questions or need further assistance, feel free to leave a comment.

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