Backlinks are one of the most popular SEO techniques. The thing that is very important and must be understood in the link building process is knowing the types of backlinks. Because, the type of backlink greatly affects the quality of the backlinks that will be obtained later.
This type of backlink is divided into two parts, namely Dofollow and Nofollow. So, here we will try to explain both, and the differences between Dofollow and Nofollow backlinks. Come on, see more information in the following article.!!
What are DoFollow Backlinks?
Dofollow backlinks come from English words consisting of the words "do" and "follow" which means "follow". If there is a link in an article post to another site with a Dofollow Backlink type, then the website that provides Dofollow Backlinks will immediately follow the link to its roots.
So, when Google does a crawl (crawling) on article posts planted with Dofollow backlinks. So, automatically search engines will also crawl on these links, because the Dofollow Backlink type will crawl to its roots, including the Dofollow links contained in the article.
Because of that Dofollow Backlinks are very often used by bloggers and news websites. This is to boost the position of their website at the very top of search results.
What are the benefits of nofollow links?
Following are the benefits of Dofollow backlinks, including:
1. As a Directory and Long Term Backlink Resource
The internet is one source of big data that will continue to grow and will always be accessed as a source of information. If you get high-quality backlinks, creating reputable resource directories and sites can help drive traffic to your website.
2. Get Referral Traffic
Because Dofollow backlinks are the default links, Dofollow backlinks can driving traffic to your site faster and easier.
3. Speed up Indexing Process
In addition, Dofollow backlinks are the fastest backlinks to be indexed by Google because its "do" so that Google will increase the ranking of your website on the top page of search engines.
4. Increase Site Credibility
When someone reads the content on your blog, and sees a backlink referring to the source or creator, there's a very good chance that they'll click on the backlink to learn more about who and what the backlink represents. This of course will increase the relationship between sites of higher quality.
5. Building Blog Authority
Getting Dofollow backlinks from popular sites is very good for SEO. However, this must also be balanced with the quality of the content on your site. It also helps establish your site as an information resource, and can lead to sites linking to your content, giving you natural Dofollow backlinks, which Google loves.
What are Nofollow Backlinks?
Whereas the type of Nofollow backlink consists of the words "no" and "follow" which means "do not follow", in language we already understand, that when an article post contains a Nofollow backlink when it is crawled, at that time the Nofollow link will not be indexed. at all on search engines.
But, that doesn't mean that Nofollow Backlinks aren't good for websites, because Nofollow Backlinks are good for balancing Dofollow Backlinks.
If there are too many DoFollow backlinks on a website then Google may consider it spam and make your website unable to compete on search engines.
What are the benefits of dofollow links?
Following are the benefits of Nofollow backlinks, including:
1. Reducing Spam on Blogs
With Nofollow backlinks, the internet will be protected from the amount of spam that can reduce the quality of a blog. Some of the Nofollow backlinks that we often use for purposes such as:
- Comment links
- Links to untrusted sites
- Review links
- Affiliate links
- Make Backlinks Natural
You need to know that natural backlinks will be a plus in the development of your website on search engine pages because Google prefers manual searches compared to Dofollow backlinks.
2. Increase Brand Power
When someone reads your blog content, you can quickly identify the visible backlinks in that content. When visitors see your brand name linked in content on one of the big sites, of course this will increase the strength of your brand.
Even though the main focus of backlinks is to increase the organic search position of the blog, that doesn't necessarily make it the only factor that we can take advantage of. Because backlinks also play a very important role in brand development.
Advantages and Disadvantages of Dofollow
The difference between dofollow and nofollow can be seen from how they are used. Using dofollow has advantages and disadvantages, namely:
a. Profit
Crawler robots that search websites play an important role in helping to increase rankings on SERPs. Being ranked at the top helps the website to get organic traffic and increases user trust.
b. Loss
Like a double-edged sword, apart from being able to increase a website's ranking, dofollow also has the potential to reduce it too.
This can happen if crawler robots find dofollow backlinks from spam websites in very large numbers. As a result, Google will give a penalty to the website.
Additionally, dofollow provides authority to the page receiving the link. Websites have less control over links and influence reputation and rankings for website pages.
Advantages and Disadvantages of Nofollow
The difference between dofollow and nofollow can be seen from their use. Using nofollow has advantages and disadvantages, namely:
a. Profit
Even though nofollow is not counted as a backlink that can improve a website's position on search pages, nofollow has an important role as link diversification.
Apart from that, this attribute can play a role in improving user experience by making it easier to find important information mentioned by other websites.
Nofollow also gives the website full control over backlinks. Full control can provide protection on the website from spam or unwanted links.
b. Loss
Nofollow does not contribute directly to SEO strategy. These attributes cannot establish the authority and relevance of the page providing the link.
What is the difference between do follow and no follow backlinks?
From here we already know the meaning and benefits of Dofollow and Nofollow links. Well, then to better understand the implementation and writing code structure that distinguishes between the two as follows:
1. Dofollow and Nofollow Rail Tag URLs
Actually, the DoFollow link html code structure is automatically automatic if you use the same Blogger and WordPress platforms, so you don't need to set it up to the html structure.
Example of Dofollow backlinks:
<a href=”enter url” rel=”Dofollow”>TEXT</a>
Example of Nofollow backlinks:
<a href=”enter url” rel=”Nofollow”>TEXT</a>
If you want to provide links in your articles that lead to other people's websites, then try to provide outbound links or backlinks with the Nofollow link tag type. Because your website will affect these backlinks.
Unless you have a cooperation agreement with other people so that providing Dofollow links that are mutually beneficial is not a problem.
If you look at the appearance of articles on a website, there is really no difference between the two, but from the eyes of a crawler robot, the two have differences. And of course both of them function as the same link, namely directing visitors to our website.
Simply, the difference between dofollow and nofollow can be seen from several aspects, such as goals, SEO value, crawling, indexing, anchor tag attributes, and backlink ratio. The following is an explanation of each:
1. Goals
The main goal of dofollow is to have a positive influence on website rankings in SERP. Google considers these attributes to build authority and relevance. On the other hand, the main purpose of nofollow is to control pagerank and does not directly affect website ranking. Avoid having a direct influence on website rankings.
2. SEO Value
The next difference between dofollow and nofollow is the SEO value. Dofollow can have a direct influence on SEO. Crawler robots use it to crawl, index linked pages, and provide authority to websites.
Meanwhile, nofollow does not have a direct influence on SEO. This is because crawler robots ignore this attribute when exploring the website.
3. Crawling
The difference between dofollow and nofollow can also be seen from the crawling activity by crawler robots. Crawler robots will crawl dofollow to find information and index linked pages. On the other hand, nofollow is not explored during crawling.
4. Indexing
Other differences between dofollow and nofollow can be seen from the indexing process. Website pages linked to dofollow will be indexed by search engines and can appear in search results. On the other hand, pages linked with nofollow will not be indexed directly by Google, unless they have other sources pointing to them.
5. Anchor Tag Attribute
Dofollow does not require special attributes on the anchor tag. In contrast, nofollow requires the "rel=nofollow" attribute in the anchor tag. This attribute will give instructions to crawler robots that the link should be considered nofollow.
6. Backlink Ratio
In order for a website to have good SEO value and website ranking, the backlinks contained in it must have a dofollow number that is more dominant than nofollow.
When to Use Dofollow or Nofollow?
The decision to use dofollow or nofollow links should be considered taking into account the purpose and context of use. These two types of links have different roles in SEO strategy and signaling to search engines. Here's a more in-depth guide on when to use dofollow or nofollow links:
1. Dofollow Links
When to Use:
- When you want to give a linked page a full recommendation or “vote.”
- When the link leads to a page that has high relevance to the content on your page.
- To provide authority and ranking improvements to the pages you link to.
- When you want to support and strengthen the association between your page and the source you link to.
Usage Example:
- Link to sources that directly support or provide additional information about the topic you are discussing.
- Provide references to sources that provide data or facts that support your argument.
- Links to internal content related to the same topic.
2. Nofollow Links
When to Use:
- When you want to control outbound links from your page and not give full “voice” to the page you are linking to.
- When you want to separate advertising links or links that may have a conflict of interest.
- To prevent the risk of spam or irrelevant links that could damage your SEO reputation.
Usage Example:
- Links to pages that, while relevant, do not fully support your argument or recommendation.
- Linking to websites that are not primary sources or that have less credibility.
- Links that lead to paid pages or advertisements.
3. Decision Making
Ultimately, whether to use dofollow or nofollow links should be decided by considering your context and goals. It's important to always focus on providing the best value and experience to your visitors. Make sure every link you display is relevant, quality, and in accordance with the SEO policies you implement.
By understanding the role and impact of these two types of links, you can optimize your SEO strategy to achieve better results in search engine search rankings.
Conclusion
In a successful SEO strategy, understanding the difference between dofollow and nofollow links is key. Both have different roles and benefits, and proper use can help you maximize your page's ranking potential in Google search results.
Use dofollow links to increase authority and nofollow links to control traffic and prevent spam. So, start utilizing dofollow and nofollow links wisely in your SEO strategy, and you will see the positive impact over time.
From the explanation above, we can conclude that Dofollow is a link that is worth backlinks on Google. Meanwhile, Nofollow has no value at all in the eyes of Google. Even so, both of them still have good benefits for a website.
How, the difference between Dofollow and Nofollow backlinks described above is quite simple, right? From this explanation, more or less now you know which types of backlinks are the most influential in Google's eyes. Hope this article is useful for you!