You don't have to buy backlinks, but you should build a good link building strategy. That is if you hope to rank for competitive keywords.
What are competitive keywords? This refers to keywords that are worth money. Keywords with certain phrases, which when people type into a search engine, they intend to make a purchase or have a need for your business.
For example, "Cheap Shoe Store" when people type this keyword, it is usually based on the 'intention' or drive in the form of a desire to buy shoes.
Is buying backlinks for SEO efforts a bad or good action? That's the point of this article. We will give you an overview, in two options. And all of them, are things you can decide. According to your situation and conditions.
The Dangers of Buying Backlinks for SEO
Please note, this is firm, beib! Buying backlinks for SEO is against Google's Webmaster Guidelines. There are no ifs and buts here. This means, if you do it and if caught, it has the potential to get a Google penalty. And that penalty will remove your site from search engines. Scary, this.
Referring to Google Web Master rules, buying and selling backlinks is forbidden by law. Now, let's get rid of that terrible 'disclaimer', let's discuss the initial question:
So, Should You Buy Backlinks?
At this point, you can actually conclude what is best for you. Through some link building guides, you can actually do it yourself. Here I share; high authority free backlink sources.
When you have the resources and enough time, building your own links is a better choice. But, if you have the financial ability, for effectiveness and time, using professional services is also a good choice. As a way to decide the best, see these options;
1. Use a Proxy Site
One way to reduce risk is to create a new site to be used as a trial. For example, garuda.website is my business site. I will create a separate site hypothetically named “garudaseo.com” and I will implement a link building strategy on this site.
That way, if “garudaseo.com” is negatively impacted by the wrong strategy, at least, the main site is still safe.
Of course, this is not a strategy that can get you into the market quickly. You need more time, to run the process.
2. Invest Capital in Other Areas
Digital marketing strategy through SEO is not a shortcut to see quick results. When you start today, for example, the impact of the optimization that has been done can only be seen a few months later.
When you are in the process, it is difficult to think about anything else. Indeed, this is not a problem. When you dive into SEO, this is also an effective way to learn. You will adapt over time.
Unfortunately, it is very easy to get caught up in the long process of SEO. So forget that there are high-impact activities from other sectors. Which of course has the potential to explode your business to a higher level.
SEO is a burning FUEL. This should not be your first step.
The ability to create great and quality products/services is the most important thing. No matter how good you are at SEO, if no one likes your product or service, then what's the point.
Unless, you are in the affiliate business. Affiliate marketers can generate income without needing a product. Just focus on selling. Therefore, here are important things to pay attention to. You need to invest money and time, instead of buying backlinks:
- Product Improvement / Development
- Building systems to increase scalability
- Building a good Customer Experience
- Creating High-Quality Content
- Improving User Experience (UX) / Technical Optimization
- Optimizing Site Systems
- Conversion Rate Optimization
- Improving Landing Pages
- Growth Hacking Marketing
- Branding, Design, and Corporate Identity
- Paid Traffic (Facebook, YouTube, Google AdWords)
- Using Influencers
As you can see, there are many things you can do to grow your business beyond SEO. These items, are just scratching the surface. Now let me explain some basic math, for the basic idea of deciding where your capital goes;
Return on Investment (ROI) Math
One of the biggest elements of effective marketing is figuring out what gives your business the best ROI (return on investment).
However, you need to understand where to invest your capital. You also need to make decisions based on which stage of the SEO cycle you should start.
Producing high-quality content is probably the first step you should focus on. Here are some important facts related to the question of buying backlinks;
Buying high quality backlinks is EXPENSIVE.
For example, you can buy our best backlink pyramid package for $1,000. Do you know what you can do with $1,000? Here are some things you can do with $1,000:
- You can create at least (x4) 1,500 word articles written by premium writers (~$350 per article)
- The ability to reach 200,000+ people with Facebook by boosting your content
- Improve your website layout and design professionally
- Purchase high quality videos for your classy content.
Doesn’t that also impact your business?
Why Do People Buy Backlinks?
My company has spent thousands of dollars on link building strategies. Including using link building services and here’s why:
1. Time Effectiveness Factor
There is a fact to be aware of that, implementing link building strategies, whether they are in the term white hat or black hat, all of them; “require an investment of time” which is probably the same value.
a. White Hat
Let’s say, you are focusing on “White Hat” link building strategies. If you want to get backlinks through outreach and whatever means, you need to:
- Create high-quality content assets that are worthy of being linked to by people
- Build prospects for relevant link opportunities
- Identify and define opportunities with predetermined qualifications
- Build good relationships with each opportunity that exists
- Contact and ask people who are in the target for links
- Conduct quality testing of case studies to choose the best strategies and prospects in an effort to increase the response rate for your potential links.
- If, in case, the request is approved, you need to create relevant content on your site.
- If you can’t create content yourself, you should pay a professional writer to do it
- Check and recheck! If it goes well, it can be repeated.
Not finished yet, there's more:
If you are a business owner, and have a life other than link building activities, you need to create systems, procedures, and hire staff to delegate work.
Not only that, You also have to guide and train these workers. To ensure that they do it right. Wrong strategy, instead of flowing link juice, the links created can be toxic.
In many cases, every project often does not go according to plan. To minimize risk, you need an experienced manager who is able to push the machine (workforce) to work as it should.
Thus, the short story entitled "white hat backlink warrior" reaches uncertain hopes. The moral of this colossal struggle story, when people buy links, actually, they are not buying backlinks! Instead, buying a systematic and established process. Part of the time effectiveness effort.
b. Black Hat
Okay, now, we enter the dark world dimension. Where people with “black hats” fight in the silence of the internet wilderness.
Private Blog Network (PBN).
For those who don't know about PBN, you can dive into this dark trough: What is PBN? Functions and Benefits. In this post, I will briefly explain the overview; struggle of “black hat people building and managing PBN:
- Finding “expired” domains or those that meet the criteria as PBN sites. The long journey, read this beib; Expired Domain Guide
- Identify and qualify each prospective domain, based on in-depth analysis. This includes link profile factors, domain authority or PageRank, trustrank, and various other matrices.
- Buy a domain from a broker (or follow the global domain auction process).
- Rent hosting with special specifications so that it is not tracked (footprint). Such as, host location, dedicated ip etc.
- Installation of CMS such as wordpress or static web
- If WordPress, need to install and set up supporting plugins
- Create a standard SQEG basic page
- Find or buy a premium template so that the site looks real
- Create a fake persona (if you are serious)
- Test the quality of expired domains
- If the domain has passed the standard test, produce content for link placement
- Or, buy content from professional writers
- If the site is not indexed, do the premium index process
- Create additional filler content regularly and regularly
- Buy social signals or fake traffic so that the site looks real
Sure, you can do all this yourself. However, your life will be dedicated to managing PBN. Remember, the picture above, the scale for one domain. And the price for one domain is quite varied. A good one can reach hundreds of dollars, beib.
And for the target keyword 'light competition', you need at least dozens of domains. And clearly more, if for competitive keywords.
Meanwhile, for the cost of managing a blog, ask the bloggers out there. And quality PBN, must be like a real blog owned by bloggers.
If PBN in sufficient numbers, you will face other operational problems. What is certain to come into play is; network management, including dealing with potential hacked sites, bad hosts, and even facing the possibility of being deindexed.
If you do not understand the back and web developer system. You need to pay for the service for that. Once again, you are buying a process.
Buying backlinks according to the specifications needed (buying a process). Efforts to save time. But, that's not the only reason. Let's more other factors.
2. Speed of Results Factor
Let's assume, that you are trying to build your own backlink strategy. If I were you, I would choose the option, paid links. This helps to get results relatively faster. That's because you don't need to spend months building a system. Which is certainly tiring and tends to have problems in the middle of the road.
That way, focus can be prioritized on other SEO efforts. Such as content production, technical optimization, UX, and so on. There are quite a lot of work items on the SEO on Page side. Which also awaits my loving touch. One of them, like writing long articles, the model you are reading right now...
Buying Natural Backlinks Is It Possible?
Well, if buying digital PR services ― which intelligently do not produce SPAM type links ― can be liked by John Mueller, then the question is, how to buy backlinks safely and effectively.
And of course, also like Uncle John?
Once again, I recommend you read the 7 link building methods above. This is the beginning to understand the pattern and concept of natural, relevant and valuable backlinks to users.
Keep in mind that, natural links, they also don't just happen. Behind every link, there must be a human who makes it behind it. So, it doesn't appear from the supernatural realm, honey..
How to Buy Backlinks?
After you understand the 'essence' of; NATURAL links that have RELEVANCE and add VALUE to users, then, you have a stick when browsing, long nights in this winding SEO struggle. This does not mean that you have to buy charming backlink services from Garuda Website. Although, the possibility is very big.
What is clear, link building strategy, is not just your ability to buy. More than that, this is an art. Understanding the pattern and how it works, allows you to be able to do it right. Find the right person. And most importantly; less risk level.
Okay, BASIC CAPITAL is already there. What kind of link do you need. Now we enter the technical stage.
1. Identify the number of backlink needs
Each target keyword will have a different number of backlinks needed. This is related to how high the level of competition in the field is. Your ability to map the 'battlefield', see gaps, and take advantage of opportunities. This allows you to measure your strength.
On the other hand, you can also consider whether a particular keyword is worth fighting for or not. You can also stop trying to rank for impossible keywords.
2. Do a link gap analysis
This is really a tedious process. You need to deeply analyze the strength of your competitor's backlinks. Both in terms of quality and quality. So that you can predict the number of links to outperform them.
Unfortunately, often existing SEO tools do not really provide data such as how Google calculates links for ranking.
In this case, you should focus on the 7 main rules of how to create backlinks. Especially, related to the relevance and quality of the content where the link is placed. Because, this minimizes the risk of links turning into poison.
3. Optimize existing backlinks
If you already have some pretty good backlinks. Both in terms of the authority of the site as a source of links, and the content where the link is created, you can focus on increasing the strength of existing links.
Having backlinks from pages that get links below it, it can be one of the important signals that the page is authoritative.
I have reviewed this concept in the pyramid backlink strategy. You can visit there. To deepen the art of link building to the next level. Building tier 2 links even allows the page you are linking to to rank. This means you are getting a link from a ‘very important’ page.
Conclusion
That's about the considerations, should buying backlinks for SEO be done. I try to give a conclusion related to this.
- If you are just starting an online business, you should focus on developing your site and more measurable marketing efforts. Such as advertising on Google or social media.
- If your business plans to develop through organic traffic, an important thing to do is to learn SEO in depth. So that you really understand the benefits and functions of backlinks for websites.
- If you are a beginner business person who does not have enough capital and only relies on organic traffic to achieve sales expectations, you should learn SEO in depth. Starting from, SEO on Page strategy, then entering SEO off Page. Then you can try to do your own link building efforts...
- If you are a business person who is in the marketing development stage, planning to maximize sales through SEO, maybe buying backlink services could be an option. Once again, what you buy is a process. So, look for a service provider who really understands the process of good link building.
Hope it helps....
