Backlinks cannot be equated. Some have "strength" and some only have weak strength. There are also many strategies for doing backlinks. Some people even prefer to use backlink services. However, one strategy that you can use to do backlinks is tier link building. Well, tier link building in SEO.
SEO efforts are efforts that require seriousness in running them. In addition, seriousness, patience and the right strategy need to be possessed by SEO activists. One of them is by using backlink tiers.
In addition to quality content that must be prioritized, there are several other factors that greatly affect the ranking of a website on SERP. One of them is quality and optimal backlinks. And for this backlink management effort to be effective, safe and have significant power, SEO activists usually use backlink tier tricks or tiered links.
What are tier backlinks?
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| What are Tier 1, 2, 3 Backlinks? |
In simple terms, tier link building is "creating backlinks for your backlinks". The main goal of this backlink strategy is to increase the amount of "link juice" that is forwarded from a backlink profile to your main website so that the main website's position is boosted.
The way this type of link building strategy works is when you have a tier one backlink that leads to your main site, then the tier 1 backlink is backlinked to tier 2. And vice versa. Namely, the tier 2 backlink is backlinked again to tier 3...
Does tiered link building still work?
At first, building tier backlinks sounds so "silly". Maybe you will also ask why not all backlinks lead to your site? Why complicate it by creating tier 2 and 3 backlinks? Well, to be more confident and not ask questions like that again, find out the benefits you can feel when using this one strategy.
1. Getting Link Juice
Quality backlinks certainly have a high price and often take a long time. For example, if you want to do a guest post on a popular site, you have to spend some money. This does not include the time you spend creating posts and then editing them. So, yes, it is true that you have to make more effort to get quality backlinks.
One way to overcome this problem is to build ordinary quality backlinks to your original backlinks. Ordinary quality backlinks or tier 2 and 3 do not take long to make. Then, generally free but can have an impact on your "original backlink".
2. Much Lower Risk
Actually, it is very convenient to have various backlinks in several tiers. For example, tier 2 and tier 3 backlinks are incorrect or broken. All you have to do is go up one level and remove the backlinks that point to your website. This will make it much easier to track backlinks and take action if something doesn't work as usual.
3. Minimizing Errors
The influence of tier two and tier three is certainly not as big as the influence of tier one backlinks that go directly to your website because tier two and tier three have no direct relationship with your site. So, if tier two and tier three violate Google's rules, this will not have any impact on your website.
Thus, you can explore tier two and tier three backlinks much more. You can use various tools, methods, strategies, and others as you wish. Use trial and error to see which methods work and which don't, and easily remove backlinks that start to threaten your website.
4. Hidden Self-Promotion
In some online forums, doing self-promotion is something that is not favored. Even if you do paid guest posting, you often have a limit on how many times you can link back to your own website. So instead of linking to your own website, why not link to one of your tier 1 pages?
5. Trusted Profile Backlinks
For those of you who create backlinks “artificially”, the challenge you have to face is how to make them look natural. This means there should be a healthy mix of dofollow and nofollow links, high-quality and mediocre links, and links from a variety of websites, including blogs, forums, social networks, and many others. This way, Google will consider your profile backlinks to be trusted backlinks.
After knowing what advantages you might get when using this one strategy, let's also find out the disadvantages of using this one strategy as a consideration whether you will use this technique or not.
Why Are Backlinks Important for SEO?
Basically, backlinks are a form of "vote" from other websites as a warning sign where each of these links tells search engines that the content is credible and useful.
So the more "votes" you have, the higher your website's ranking will be on Google and other search engines. There are actually 3 main points that make implementing backlinks very important for a website.
- Backlinks help Google and other search engines determine which pages can get the highest ranking in a query.
- Can direct visitors as referral traffic
- The existence of backlinks can help search engines find pages faster.
Backlinks are important for SEO (Search Engine Optimization) for two main reasons
- Search Engine Rankings: In general, the more backlinks a web page has, the more likely it is that the page will be ranked for relevant search queries.
- Discoverability: Search engines revisit popular pages more often than unpopular pages. And they may find your content faster if you get backlinks from popular pages.
Backlinks themselves have several types that can be considered good by Google, including:
- Comes from Trusted and Official Websites - This first criterion is related to the domain authority of a website.
- Use Target Keywords as Anchor text - Generally, you definitely want links to have anchor text that includes the target keyword.
- Linked Sites Have Topics Related to Your Website - When a website links to another website, Google wants to see that the two sites are related.
- Make sure the link is "DoFollow"
- Links Come from Domains That Have Never Been Linked to the Website - Based on Backlinko's explanation, when a website receives backlinks from other websites more than once, the 2nd, 3rd, and subsequent backlinks from the same website can provide increasingly reduced results.
Why Use Backlink Tier?
Tiered links have a very important function in optimization. Even backlink tiers should be in the planning notes when building a website that will be optimized.
Because of this important use, the planning of the structure or arrangement of the backlink tiers that will be used must be really precise and mature. Here are some of the uses of backlink tiers:
1. Cleaning Websites
The Google algorithm always monitors existing websites and circulating in all corners of cyberspace. Although they have issued a Google Webmaster guide that is expected to be obeyed by website and SEO actors, the fact is that many parties work cunningly to get a position in SERP.
With backlink tier planning, you can filter backlinks, unnatural backlinks are not placed in strategic positions.
With backlink tiers, you can design that backlinks that are directly related to money sites are backlinks that are truly quality and safe from Google Algorithm attacks. This means that the backlink is a clean backlink.
2. Powerful Backlink
With backlinks that are clean from dangerous links and especially those backlinks come from websites that have high credibility in the eyes of search engines, it can be said that you have strong (powerful) backlinks.
That is why the placement of backlink positions on the tier must be appropriate. Don't let bad backlinks end up in the first tier.
3. Avoiding Penalties
Using the right backlink tier can prevent your website from being directly punished if it is hit by the Google Algorithm. Be it automatic or manual penalties. How not, you can plan the placement of backlinks carefully and place backlinks that are bad in the final tier position or a tier that is far from the money site.
Although when there is a penalty, the SERP ranking can also go down, but with the right structure and thinking about and anticipating risks from the start, the website will be safer.
How to create Tier Backlinks?
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| How to create Tier Backlinks? |
1. How to Build Tier 1
Tier 1 is a backlink that leads directly to your website. For that, you should make the highest quality possible. The easiest way is to do guest posts on popular and trusted sites. You can also use PBN (Private Blog Network) to get quality links. However, first understand the advantages and disadvantages of using PBN.
The first tier tier link must contain top-notch backlinks that have the best quality. This link must be a website that has high web authority and of course does not have the potential to get a penalty from Google.
In addition, the content that is inserted with tier 1 backlinks must be the best content. There are two ways to build tier 1 backlinks:
a. Guest Posts
You can use other websites that are willing to be given guest posts. If you make an agreement to exchange backlinks, make sure your website and the person you are collaborating with have a niche that allows content to enter and the authority value is the same.
Another way is that you can pay someone else to insert a backlink from you and you pay some money for this service. Actually, this method is prohibited by Google because it is included in the buying and selling of backlinks. But this method is widely used by developers.
b. Build Your Own Website
This second method is a complicated but safe method. This way you don't need to pay anyone to embed your backlinks. The method is to build your own website and maximize it so that the website can become a good website in terms of ranking.
This method does require quite a bit of hard work because you have to create content and develop the website yourself. It is better to make it look natural, make sure you fill in backlinks that are not just yours. You can add external links from other popular websites in the same industry.
2. How to Build Tier 2
The second tier because it does not have a direct relationship with your site, you can be more "relaxed" in building it. Article directories, link profiles, social bookmarks, web 2.0 are some ways you can do to build tier 2 backlinks. It is recommended to create several tier 2 backlinks for one tier one backlink. Of course, by paying attention to many diversities such as sources, anchor text and others.
Tier 2 backlinks can be placed on things that have lower quality than before. It functions to optimize tier 1 backlinks. The requirements for second-level links are slightly looser than tier 1 backlinks. You can build tier 2 backlinks in the following ways:
a. Private Blog Network (PBN)
PBN is a blog that is indeed built for the purpose of website optimization. Although it is a network, the blogs do not intersect with each other. PBNs are usually built in large numbers. The more PBNs, the better, but the management will be more difficult, time-consuming and costly.
b. Building a Website 2.0
The easiest way is to build a free website like Blogger or WordPress. You can build a free website, and if you have quality content, you will be able to boost the ranking of the website whose backlinks are embedded in the content of the 2.0 website.
c. Article Directory
Article directories can be used for tier 2 backlinks. Article directories are websites that are used as a medium for writing articles by anyone who registers.
Some article directories will produce backlinks with no-follow attributes, so you have to be careful in choosing them. Medium, Kompasiana, Gumroad and the like can be used for that purpose.
3. How to Build Tier 3
To build tier 3, you can build it with the help of tools such as GSA or RankerX to build backlinks on a large scale. The rule that you really have to obey to build the 3rd tier is that the link must only lead to the first tier because generally the backlinks generated from the third tier are backlinks that are less powerful or even tend to be ordinary.
Tier 3 backlinks are backlinks with the worst quality of the previous backlinks. These backlinks are built to support websites that contain tier 2 backlinks. You can use directories that have low quality. You can also use profile backlinks.
Some SEO activists use backlink generators for backlinks at this level. Indeed, by using a backlink generator for tier 3 backlinks, the main website that you optimize will be safe, but we recommend using safe tricks, or at least in the 'grey hat SEO' area to build tier 3 backlinks.
When to Build Tier Backlinks?
Building tiered links is called a gray strategy or commonly called 'grey hat SEO'. This means that this method is not entirely good. However, for security, this method is commonly used by SEO experts.
Here are the reasons why to use a tier backlink strategy:
1. Tight Competition
Currently, every business is competing for position in SERP. Even for local keywords. To win this competition, all safe efforts are needed, one of which is by using a tier backlink strategy. Using this strategy must be careful, because the longer the Google algorithm is getting more sophisticated.
2. Exchange Links
When you have the opportunity to exchange links with other people, it is not certain that their website has the same quality as your website. It could be that their website is ranked on the website that is on the tier 1 backlink if the website is on yours. Therefore, you need to prepare a balanced website.
By having a tier backlink scheme, at least you have your own website ranking according to the quality of the website. Thus you can exchange links on websites that have any ranking.
How much time does it take to create a backlink?
You have to be very careful in creating backlinks. Why? Because Google has created a strict system for this. They do not hesitate to punish websites that are considered to have violated the provisions by removing the website from the search page.
It would certainly be a big loss if you were punished like this. That's why we created this important article about how to optimize backlinks, so that you don't experience such a penalty.
For that, in creating backlinks you should not rush. Especially if your website is still new. It's better to apply the SEO on Page technique properly first. Google is a machine made by humans. Therefore, the way it thinks is not much different from the way humans think.
If your new website immediately gets thousands of backlinks in a short time, they will definitely think that this is an act of spamming that you are doing. How is it possible, a new website, whose visits are still counted on the fingers, suddenly gets thousands of recommendations from other websites.
The worst possibility is that your website will be penalized by Google. You can only start backlink activities after the website is at least on page 5 of Google. That too must be gradual. It is better to do it a little but routinely every day.
Conclusion
In optimizing a website, the planning step is very important. With planning, the strength used can be measured and the resources used can be controlled. Therefore, using SEO services can be the right option.
Yes, by using SEO services, you will get more optimal optimization results. Like war, you don't need to spend a lot of war energy when using the right strategy. And even you will win the war...
