Knowing how to rank 1 on Google is the main goal of many website owners. This position promises a significant increase in traffic, which will ultimately provide more benefits in developing an online business.
Websites that are in high positions have the potential to get 42% more clicks. More visits mean higher conversion and engagement opportunities. This is what webmasters are after, especially those who have online businesses. So, what steps can be taken to get a high position in search results? Let's find out in this article!
Why did my Google ranking drop?
To ensure that your website is at the top of Google search results, you need to do routine checks every day. However, one day, suddenly your website ranking drops significantly.
Don't panic, because this is normal. However, you shouldn't just ignore it. There are quite a few things that can cause your website ranking to drop in Google search results. Check out some of the causes here.
1. There is a problem with the link
There are two different types of problems that are generally caused by links on a website. The first problem is the low quality of the link. Since Google started diligently updating to stop spamming on search engines, websites with low-quality links that lead to themselves often experience a decrease in ranking. Therefore, it is important for you to remove these unnatural links.
The second problem is the loss of quality links from your website. This can be caused by a webpage or website that is no longer active or your website link that has been deleted. In essence, losing good quality links can cause your website ranking to drop in Google search results.
2. Your website has changed
If you launch a new design on your website, be prepared for a decrease in ranking. This is bound to happen, no matter how well you have fixed the SEO system on your website. To minimize this ranking drop, just make sure you have optimized your website, but understand that you will still see a ranking drop that is generally temporary. Usually, this ranking drop occurs for only one to two months, and sometimes even faster.
3. Google Penalty
If your website experiences a ranking drop of 10-20 positions and it happens overnight, it is likely that a penalty has occurred. There are two types of Google Penalties, namely algorithmic and manual. Algorithmic penalties occur automatically and usually appear together with Google Updates. However, manual penalties are given directly by Google employees.
To find out if your website has been penalized, you can check your Google Webmaster Tools account, where you will receive a notification from Google regarding manual things they have done to your website. As a preventive measure to prevent your website from Google Penalty, you are advised to check your website regularly.
4. Not updating your website regularly
One of the best ways to update your website regularly is to have a blog. That way, you also have a platform to post content regularly. Create a weekly schedule. For example, on Monday, you write content about business tips. On Tuesday, write things related to your product. And so on until Friday. However, don't always create promotional content so that readers don't feel "attacked".
In addition, respond to every comment that comes in to let them know that you pay attention to the comments and will consider the feedback given.
5. Competitors have managed to surpass you
A decrease in ranking that is not too far can usually also be caused by competitors. They suddenly rank above you, while other websites are in the same position. To overcome this, of course you have to observe your competitors' websites. Pay attention to how they implement strategies in link building so that you can predict their next steps. If your competitors are slowly rising, it means they are implementing the right strategy and you can adapt your own strategy.
How to Rank Higher on Google?
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| How do I Get #1 Search on Google? |
No amount of money can buy instant rankings from Google. But with a little effort and careful strategic thinking, you can increase your website's ranking in Google search results (SERPs). Here are 10 free ways to increase your website's ranking right now.
1. Understand Google's Algorithm
It is important to understand Google's algorithm in order to adjust your optimization strategy. This algorithm is constantly being updated, so knowledge of the latest changes is needed to maintain your website's ranking position.
Google has released different algorithms several times, including:
- Panda: Focuses on quality content and penalties for low-quality content.
- Penguin: Emphasizes the importance of quality backlinks.
- Hummingbird: Improves search engine understanding of conversational searches.
Flexibility in adjusting strategies according to changes in Google's algorithm is the main key. Through this, optimization efforts can be carried out more precisely and effectively. When you understand these algorithms, it is likely that your website can stay in the top rankings in search results.
2. Maximize SEO
SEO is another key factor for Google ranking 1 that should not be ignored. On-page SEO includes optimizing keywords, title tags, and relevant content. Meanwhile, off-page SEO focuses on building quality backlinks and technical SEO deals with website structure, speed, and security.
Maximize on-page, off-page, and technical SEO for best results. All of these aspects are interrelated and influence each other's website performance in the eyes of search engines. Therefore, developing a comprehensive SEO strategy is a crucial step in the process of achieving top ranking on Google.
Consistency in maximizing SEO will make your website easier to find by search engines. Each SEO element has a significant contribution to your website's visibility, so attention to every detail will bring satisfying results.
3. Know Your Target Audience
Understanding your target audience is an important foundation in a digital strategy. Knowing your audience's habits, preferences, and needs allows the website optimization process to be more targeted. Market research, data analysis, and customer feedback are effective ways to identify the right target audience.
Deep knowledge of your audience can help you create more relevant and engaging content. Based on this information, you can adjust your communication approach and marketing strategy to better meet user expectations.
The tone of voice used will of course be different if the target audience has been clearly targeted. The use of language is important to make content more engaging and easily accepted by the audience.
4. Monitor Website Performance
Monitoring website performance is an integral part of an SEO strategy. Through regular monitoring, improvements and updates can be made to ensure the website remains in optimal condition. Performance analysis involves several things such as:
- Loading speed: Page access speed greatly affects the user experience.
- Responsive design: The appearance of the website must support access from various devices.
- Security checks: Website security is a top priority to protect user data and privacy.
Conducting regular website audits will help detect and fix problems before they affect rankings. This also provides an opportunity to always improve the quality of the website to meet audience expectations and search engine algorithms.
5. Optimizing Website Hosting Resources
Paying attention to website hosting resources is a vital step to support optimal performance. Good hosting guarantees the speed, security, and stability of the website, thus supporting efforts to get a high ranking on Google.
It should also be noted that the quality of the server or hosting where the website is hosted is important. The better the quality of the server, the less risk of downtime and technical problems. Therefore, this decision is very important to ensure the smooth operation of the website.
6. Write SEO Optimized Content
Creating high-quality content for visitors is a must for every website owner. However, don't ignore the SEO elements in the content. As you know, SEO includes the process of optimizing elements on the website to match the keywords that search engine users type.
According to a survey of SEO professionals, 57% said that On-Page SEO is the most effective tactic for increasing website rankings.
Therefore, from now on, minimize errors in creating content on the website. Make sure the content contains the keywords you are targeting. For example, if you are targeting "SEO Website", then the content must contain and discuss the same thing. But remember not to overdo it by inserting targeted keywords. Make it as natural as possible to make visitors comfortable.
In addition, your website must also be Mobile Friendly or have a responsive design when loaded on a smartphone or cellphone device.
7. Get More Backlinks
Backlinks are links from other websites to your website. It is a factor that greatly influences rankings on Google. Not to mention if the Backlink comes from a website with a high Domain Authority (Originating from a well-known website with a lot of traffic). So it is not surprising that your website ranking suddenly increases if this happens to you.
One way to get quality backlinks is to create content that explores problems in depth, is informative, and is able to attract large visitor traffic. Over time, of course, you will get quality backlinks.
Or another way is to offer your content to websites with high authority. Create content that is relevant to what they are discussing, send them an email, and explain that you intend to install a backlink that also promotes their products or services. If you are lucky, maybe they will also ask for a similar backlink from you.
8. Fixing Broken Links
Having quality links is a good thing, but it will only happen if the link is still functioning or not an error (404 Error). Broken links are usually caused by the page on the intended link no longer existing.
To ward off this incident, you can use the BrokenLinkCheck tool to check for Broken Links in your website content. If found, immediately fix or delete the Anchor text contained there.
9. Image Optimization
Images play a very important role in the visual elements of content. With good image illustrations, thousands of words can be very short and easy to understand through images. It also plays a very important role in the website loading process, high-quality images usually require a longer loading process.
You must compress all images on the website to lighten the loading performance. For that, you can use the CompressJPEG tool as the media. Also make sure each image has a relevant file name, and ALT text so that it is easier to index in image search results later.
10. Use H1 and H2
Headers or headlines (titles) not only make your content easier to read and understand. They also play a role in Google search engines. There is a very close correlation between the Header tag and your website's ranking on Google.
They can be used as a key to what you discuss in your content, which improves website SEO for certain keywords. Headers are also a great way to show the structure of the content you present.
Conclusion
Those are some ways that can be done to get ranking 1 on Google. The point is, you have to optimize many aspects of your website, such as understanding search engine algorithms, maximizing SEO, and so on.
Hosting quality is an important element that cannot be ignored. Hosting with qualified specifications ensures that the website performs optimally. That way, the chances of the website reaching ranking 1 are greater and provide the best results for you.
That's the article, hopefully it's useful for you! Find other informative articles about websites, technology, and digital marketing on the erzedka.com website. Greetings for online success!
