9 Reasons Why You Need A Mobile-Friendly Website

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Mobile technology has indeed developed so fast in the last decade, it's not surprising that many people are now increasingly familiar with mobile devices, so it's not uncommon for them (red. people) to be dependent on their gadgets.

So why do gadgets affect society so much now? And what is the impact of gadgets, when someone has already "fallen in love" and is addicted to a gadget? Not just creating a website, your website also has to go mobile now. Okay, okay. Maybe you've heard this often enough. It's just, we're not making this up. Your website really needs to go mobile now!

In recent years, mobile device users have increased significantly. This phenomenon is slowly changing the 'face' of the digital world along with the behavior of its users.

Currently there is something called the Zero Moment of Truth. This term refers to special moments that occur between potential customers and their mobile devices when searching for product/service information and before making a purchase decision.

With a mobile device in the hands of potential customers, you need to pay close attention to four moments of customer behavior in the online world: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to- buy.

The four moments above boil down to one conclusion: information about your services on the internet needs to appear well online. Having a website can certainly be a solution for you. An ordinary website is not enough. You need a mobile-friendly website that can be accessed via any device, including smartphones and tablets.

What is a Mobile-friendly Website?

What is a Mobile-friendly Website

A mobile-friendly website is a website that is optimized for mobile devices. Some people know this type of website as a responsive website, referring to its ability to 'adapt' to various screen sizes of different devices.

The size, layout, and content of your website can automatically adapt to the device visitors use to access it. Even though it has become a trend in recent years, not many business actors in Indonesia have made good use of mobile-friendly websites. Even if it is optimized properly, you have the opportunity to get a lot of profit from here.

If you own a business, of course you want to make as much profit as possible, right? Mobile is one of the channels that you can use to bring in more customers. And you can take advantage of mobile-friendly websites to dominate the market.

Please continue reading our review this time because in the next section we will explain a series of other reasons why you should have a mobile-friendly website!

Why Should you make your Website Mobile Friendly?

Why Should you make your Website Mobile Friendly?

1. (Almost) Everyone Switches to Mobile

Mobile is the hottest trend right now. About 80% of internet users around the world have used mobile devices, be it smartphones or tablets. This figure is equivalent to 1.2 billion people and the number continues to increase from year to year.

Without a well-optimized, mobile friendly website, it is impossible for you to successfully penetrate this mobile segment.

2. More than Half of Existing Websites Accessed Via Mobile Devices

StatCounter, a research company that records internet usage on more than 2.5 million websites, stated that 51.26% of website pages were accessed via mobile devices in the period October 2016. This number of accesses via mobile exceeded desktop achievements for the first time in history.

7 Reasons Why You Must Have a Mobile Friendly Website

We view the chart above as a sign of changing times. Mobile devices are very popular in recent years. The existence of an extra fast internet connection plus easy use makes smartphones and tablets the only 'computers' for many people.

3. Mobile Determines Purchase Decisions

Did you know that mobile users are more likely to buy your products or use your services? Now more and more potential customers use mobile devices to browse products/services before deciding to buy products/services. 

Yes, mobile devices have been transformed into shopping assistants. They will buy products or services that can be found online.

In fact, the effect is enormous. The products and services that potential customers discover online can help shape their purchasing decisions up to a few minutes before they buy!

4. Google Prefers Mobile-Friendly Websites

You didn't read that wrong. The Google Search Engine indeed prioritizes mobile-friendly websites. Some time ago, the internet world was shocked by this Google algorithm update. This event is often called mobilegeddon, referring to the doomsday for websites that are not yet mobile-oriented. 

This is because websites that are not yet mobile friendly are the main victims because they cannot rank at the top of Google search results.

Considering that you can get most of the traffic to your website from the Google search engine, not having your website displayed there can certainly be a big loss for your business on the internet. Either way, your website won't even display at all just because it's not yet mobile-friendly. You don't want this to happen, do you?

5. A Mobile-Friendly Website Can Improve Your Business Image

Currently, only about 56% of websites use mobile friendly features. This means that approximately half of your competitors are still not using it. Even if it is, usually it has not been optimized and utilized properly.

Another survey also showed that 89% of potential customers agree that a website can make a business more trusted. Meanwhile, 79% of them said they would buy or use a service if they had a website. Here's your chance. Make this an opportunity to grow your business!

6. Mobile Requires Special Strategy

The behavior of desktop users is different from mobile users. Well, these different behaviors require specific strategies so that your marketing campaign can run smoothly. We guarantee that your mobile campaign will run much more easily using a mobile-friendly website.

The strategy that you build must be comprehensive. This means you can't rely on just one channel like social media accounts. However, you need to have a 'backbone' in the form of a landing page that you can optimize yourself according to your needs.

This role will be played by mobile friendly websites. With all its convenience, you can make this type of website the 'center' of your mobile campaign.

7. Mobile Friendly Website Affects SEO

In 2015, Google released an update to their search results algorithm, where they included mobile friendly aspects as one of the parameters for ranking a website. Of course, all of this is done to increase user experience satisfaction when browsing a website, so that users will be more comfortable browsing the website.

From there it can be concluded that mobile friendliness can be a factor in the success of a digital marketing strategy in a business, especially SEO.

8. Reaching More Customers and Increasing Business Credibility

With the increasing number of mobile device users accessing websites using their mobile devices, it means that the commodities in it are getting bigger. So if a website already has mobile friendly aspects, a business has the opportunity to reach more customers.

Apart from that, a website that is mobile friendly will also increase the credibility of a business, because after all, the mobile friendly aspect is mandatory in today's era. It would be a strange thing now, if a website doesn't yet have a mobile friendly aspect, which of course will reduce business credibility in the eyes of the public.

Then how do you build a mobile friendly website? If your company has its own IT department, you can ask them to do research in advance about how to make a mobile friendly website that your customers need.

But if you don't have your own IT department, working with a development company or software house is a practical solution. With their experience (red. Software house), they will provide suggestions and solutions for the needs of your site or website.

9. Mobile Ads Are Still a Promising Promotional Opportunity

Have you ever seen an ad on Youtube? Or paid posts on Facebook and Instagram? Chances are, you've seen it before. Mobile ads can be optimized to appear on all devices, including smartphones and tablets, with various user criteria according to your wishes.

The problem is, where do you need to direct potential customers who see your ad next? Ads can indeed be directed to your social media page or phone number. 

However, as we said in the previous point, this alone is not enough. You need a landing page that you can always rely on and optimize yourself. A mobile friendly website can be the right solution for you.


Currently is the era of changing desktop user behavior towards mobile. You could say, mobile-friendly websites are the future of online marketing. Of course you have to be ready. Don't let your competitors be left behind because they have used a mobile friendly website before you.

Creating a mobile-friendly website is now even easier. Armed with WordPress, you can have a mobile-friendly website in just four clicks.

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