Initially, many thought that Ad Balance was an AdSense menu that showed how many ad units were on a site or how many were left to add. Before understanding and learning how the Ad Balance feature works, Zein BLOG once asked about irrelevant ads in a forum. Someone answered, "How to manage your ad balance in Google Ads."
From there, Zein BLOG focused on and seriously studied the Ad Balance page and tried to navigate it for a few minutes.
Before we continue discussing how to significantly increase AdSense revenue, let's briefly discuss how we earn money from AdSense ads. This is a very basic explanation that anyone can understand without much technical detail.
How to Set the Best Ad Balance in Adsense
Google Adsense is a Google advertising program aimed at publishers who have online content. Google Adsense is what is used by Bloggers and Youtubers to monetize articles or posts on blogs and also videos uploaded to Youtube.
Until now, Google Adsense is still the only monetization program of choice among many other monetization programs. As is known, the initial Adsense policy is to allow publishers to display 3 content units, 3 link units and 2 search boxes on each page.
You are also allowed to maximize your income by activating ads on Matched Content and also Page-Level ads for mobile devices. Another AdSense policy is that publishers are also not allowed to display more than one large ad unit such as ads measuring 300x600, 300x1050, 580x400 and so on.
Now, with its new policy, Google has removed the ad limit per page and replaced it with an emphasis on the balance between content and ads displayed. Google emphasizes that the displayed ads should not exceed the content and the content itself should provide value and be the focus. However, in reality, many blogs display more ads so that the ads are more dominant than the content.
With more ads, the page load speed becomes slower and has an impact on the poor user experience. Here, you need to consider two important things, namely page load speed and better user experience. Google includes page load speed as one of the ranking factors, while a better user experience maintains the loyalty of your blog visitors.
When someone visits your blog page, it is likely that the person will click on one of the ads displayed or may not click on any ads on the blog page visited. It is also impossible for the person to click on all the ads on the blog page visited. This indicates that the Adsense income obtained comes from a few clicked ads.
If so, how to increase Adsense income? There are many factors and some of them are the right ad placement, high-paying ads and increasing blog visitors. The number of ads on the page does not guarantee that it will increase Adsense income but it can certainly slow down the page loading speed and provide a poor user experience.
Improving a better user experience while maintaining or even increasing Adsense income is not easy. However, you will be helped by the Adsense ad balance feature. Ad balance controls by reducing the number of ads displayed on the page, especially ads that pay little. By displaying only high-paying ads, it is expected to improve the user experience without experiencing a decrease in Adsense income.
After being "under maintenance" for quite a long time, now the ad balance can be accessed again. Visually it is still the same, but Google has certainly done something during the repair. Accessing the ad balance is not difficult. You first log in to your Adsense account, click My ads and then click Ad balance.
You can see a graph like the image below. There are two bars showing the estimated earnings and ad fill rate in percentage. At the bottom is a range of better user experience with a slider to adjust. When you first access the ad balance or have never changed the settings, the percentage of estimated earnings and ad fill rate is 100%.
Based on your blog traffic, Google will estimate a better user experience range for the ad fill rate. When you reduce the ad fill rate to 52%, the estimated Adsense earnings do not change, it remains 100%. This can be interpreted as displaying only 52% of ads, Adsense earnings according to Google are still the same or do not change, but you have provided a better user experience for your blog visitors.
Another example, when you move the ad fill rate slider further to the left, for example 30%, the estimated Adsense earnings decrease by 10% to 90% as shown in the image below. Estimates are not necessarily accurate. Once you have finished adjusting the ad fill rate and then saved the changes, you can monitor your earnings to see if you need to make any further adjustments.
What's the Ideal Ad Balance Setting?
To achieve the best ad balance in 2019, you need to set it at 55% for this year, as many people advertise their products through Google AdSense every month and year, using its network called AdWords.
Therefore, you need further filters to make earning money online easier and more effective. You can see how to set it below.
- First, you must be connected to a nearby Wi-Fi network to access the Google site. Alternatively, you can simply tether.
- Second, open your Google AdSense site and log in.
- Third, click the three-stripe icon in the top left corner.
- Fourth, select My Ads, then Ad Balance.
- Fifth, click the blue menu at the bottom that says "Set Up Experiment." Sixth, enter the name of your experiment, for example, "55% trial."
- Seventh, look at the next form at the bottom. You'll need to scroll down first, and you'll find it after the experiment.
- There, you can set it to 55% by sliding the blue circle icon to the left and adjust it according to my instructions.
- Scroll down again, ignore the "Automatically select winner" option, and then click "CREATE."
- After that, you'll see a screen like the one below. Here, you can choose the "Select Variation" option.
- Done..
Benefits of Managing Ad Balance
Managing your AdSense ad balance (also known as "Ad Balance") can improve user experience and optimize earnings. This setting allows you to control the number of ads displayed, reducing ad density without significantly reducing revenue, and improving user experience. Furthermore, this feature helps you better understand ad performance through analytics data for better strategies.
Key benefits of managing your AdSense ad balance:
- Improves user experience: Reducing the percentage of ads can create a cleaner, less cluttered site, making it more enjoyable for users to navigate your site.
- Increases revenue potential: By managing the balance between ad count and user experience, you can optimize the most effective ad placements, potentially increasing clicks and overall revenue.
- Easier customization: You can adjust your ad fill rate to see how it impacts your earnings and user experience, and block ads you don't like or find relevant.
- Helps with financial planning: Knowing when your AdSense balance is credited to your account allows you to better plan your finances, such as paying bills or creating a budget.
- Makes it easier to monitor ad performance: Regularly monitoring ad performance helps you understand which strategies are more effective, allowing you to refine and optimize your content and ad strategies in the future.
Conclusion
Google often adds features to its system that generally don't help much in the long run, but this Ad Balance Slider is something that will help everyone increase their revenue by showing ads with higher CPCs instead of showing many ads with lower CPCs.
While this is good news for publishers, it's not so good news for advertisers. If most publishers use this Ad Balance slider to show high-paying ads, their ads will tend to appear less frequently with low CPCs. So, to ensure their ads appear alongside their competitors, advertisers must increase their CPCs to cut through this major category.
Many bloggers say that this logic is effective for blogs with high traffic. For blogs with low traffic, it will actually result in a decrease in earnings. Thus, for blogs with low traffic, it would be better to leave the ad fill rate at 100%. However, if your blog displays more ads than it should, there's no harm in trying to adjust the ad fill rate...
