Since the Google AdSense advertising program supports Indonesian language blogs, many AdSense publishers have emerged. At that time, the Google AdSense advertising program rules were not as strict as they are now and approval to become an AdSense publisher could be obtained easily.
The Google Adsense advertising program was welcomed by those who had a hobby of writing and uploading writing to the internet. In addition to continuing to channel their hobbies, they also earn income from the program.
Google AdSense itself continues to make improvements related to the format, type and size of ads. Initially, Google AdSense only had a fixed ad format, then introduced a responsive ad format, native ads, and the latest AdSense auto ads. Basically, AdSense auto ads are existing Google ads but with the location, type, size and number of ads that appear done automatically.
What are AdSense Auto Ads?
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| What are AdSense Auto Ads? |
Auto ads is a smart feature from Google to automatically place ad positions on websites. This automatic ads feature continues to receive updates and updates from Google in order to generate higher CPC or CPM revenue.
Google auto ads has the ability to analyze the best ad positions for our website according to the algorithms and data they process. Data is taken based on ad positions that are often clicked by visitors (CTR), visitor habits, devices, and others. So that later auto ads will make decisions about how many ads will be displayed, the types of ads displayed, and the position of the ads that appear.
The Beta version of AdSense auto ads was announced and launched in September 2017 to limited AdSense publishers for testing. Only on February 21, Adsense auto ads began to be available to all AdSense publishers. From the trial results by participating AdSense publishers, data was obtained showing an average increase in income of 10 percent with an increase range of 5 to 15 percent.
Adsense auto ads provide many conveniences to AdSense publishers. You do not need to determine the location, type, size and how many ads appear. Everything is done automatically. You simply place the AdSense auto ads code between the <head> tags on the blog. You then make settings in Auto ads global settings through your AdSense account to determine which page and overlay ads you want to activate and which you do not.
AdSense auto ads are Google ads that use machine learning. AdSense auto ads can learn to analyze how well ads are placed and displayed for self-learning in order to make improvements in the future. If you use AdSense auto ads earlier, the structure of your blog page will be recognized more quickly in order to determine better placement, type, size and number of ads.
From the results of using AdSense auto ads starting March 2, 2018 on the CMS Joomla platform blog that the author has, there has been a fairly good increase in income.
How do I maximize my AdSense earnings?
To use AdSense auto ads, the author does not remove the existing ad code. If so, Google will detect how many ads are already on each page. If the number of ads is considered sufficient, AdSense auto ads will not appear, if it is still possible, AdSense auto ads will appear in certain sections that are still considered possible.
At the beginning of the trial, many participating publishers complained about the large number of ads that appeared, making the page crowded with ads. They were worried that the user experience would decrease. If the page is crowded with ads and becomes heavy, the opposite is expected. Therefore, they asked Google to re-evaluate this.
Adsense auto ads are optional, AdSenese publishers do not have to use them if they feel they have placed enough ads on the blog page. However, if you purely use AdSense auto ads, you are not confused by determining the location, type, size and how many ads you want to display. You can really focus on creating original and quality content. Forever, in the world of blogging, content is king.
Is AdSense auto ads good?
All ads will be responsive, adjusting to the space and device used to view our website. The format or type of ads can be displayed by auto ads, such as display ads, in-page ads, vignette ads, anchor ads, matched content, which we can choose which ones can appear on our website.
1. Adsense Auto-ads Advantages
- Very easy
- Automatic and responsive
- Optimization by AI auto ads for both the position and size of adsense ads
- Experiment: We can still experiment ads or trials for the number, type, blocking ads, and auto ads will automatically use the results that provide the most money.
- Safe: Because all ads that appear will definitely follow the rules of Google Adsense.
2. Disadvantages of Adsense Auto-ads
- Uncontrolled: Although not always, but several times I have encountered ads that interfere with the appearance, for example ads in the article column that make the appearance uneven and look messy, especially for PC displays.
- The number of ads can be very large: Actually, we can also control the percentage of the number of ads that appear on our auto ads page from the Adsense dashboard. But sometimes ads appear in an unbalanced proportion, there are many above, but the bottom is empty, but this could also be part of the test and optimization.
- Not all types of ads can be displayed: Side sticky ads, search ads, do not appear on auto ads.
- There is no detailed report for which ad units perform the best
Should I use auto ads?
Auto ads make it easier for website owners who don't have time or don't want to be involved in technical matters related to ad placement. To activate auto ads, we only need to install one script.
Google also makes it easier for Wordpress website users by using the official Google plugin, namely Google Site Kit. With this plugin, auto ads will also be automatically integrated into the AMP page format. All we need to do is connect the Google site kit with our adsense account, and after that all ad settings will be controlled by auto ads.
Of course we use auto ads if we want to focus and spend more time on content. Or if website visitors, income from advertising is not significant.
Conclusion
Placement and selection of Google Adsense ads using auto ads and manual ads will give different results. All ads must be made as attractive as possible to attract people/readers. The position of the ad is very important, not only so that the ad is visible, but also so that visitors interact with the ad.
Google Adsense allows us to place and manage our own Adsense ads (as long as we follow the rules), or we can also let Google position and choose the type of ads that appear. Both of these ad placement methods have advantages and disadvantages, for bloggers or website owners it is necessary to know which one is more suitable to use, so that we do not lose income.
On the other hand, auto-ads are also continuously updated to provide more maximum results, not only for the value of money, but also to balance with the convenience of readers. So it is not impossible that auto-ads can also generate better income. Do you use auto ads, manual Adsense, or both? Which do you think is better?
