In the world of search engine optimization, on-page SEO optimization plays a vital role in improving a website’s ranking in search results. By using the right techniques, you can increase your website’s visibility and attract more relevant visitors. But the question is, “How to optimize on-page SEO?”
How to Optimize On Page SEO to Increase Site Ranking
One way to increase website ranking on search engines is to optimize SEO On Page on the website. However, the technique to do this optimization is also not easy and requires a certain strategy.. In this article, we will provide a complete guide on how to optimize your website’s on-page factors. From keyword selection to URL structure, we will cover everything you need to know to achieve top rankings in search engines.
What is On Page SEO optimization?
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| How to Increase Ranking on Google: New On-Page SEO Techniques |
On Page SEO optimization is an effort to improve SEO performance on the front end of a website. In this optimization, content is built according to the guidelines set by Google. Content that is relevant to keywords will be considered worthy by Google to get a higher ranking in search results.
This type of SEO optimization method tends to be easier to learn and implement. You only need to build content according to the rules set by Google, without requiring external efforts.
If you succeed in implementing it, your content will be easier for internet users to find, which in turn will increase traffic to your website. If it is related to business, sales opportunities will also be higher.
On Page SEO optimization involves several aspects, including: permanent links (permalinks), content titles, content structure, use of images, keyword distribution, content quality, internal links, SEO elements, and so on.
It is important to remember that when creating content on Google, you must follow the guidelines and aspects of the search engine. If the content is created carelessly, it certainly will not have a positive impact on your website.
It would be a shame if you have sacrificed time, energy, and funds to create content, but do not pay attention to these aspects. Therefore, pay close attention to these aspects so as not to make mistakes in creating content.
Usually, professionals in the field of digital marketing will start their efforts by optimizing On Page SEO before moving on to other types of optimization, such as Off Page. You can also learn it yourself or maybe order help from an agency that works in this field. Digital marketing agencies generally have professional expertise in implementing SEO optimization methods.
Why is SEO Important?
Before discussing tips for improving On Page SEO, maybe for those of you who are not familiar with SEO will wonder, why is SEO important for websites? Yup, the reason is because currently, the internet is one of the most effective marketing media for businesses. So SEO can be used to boost the popularity of businesses on the internet.
The more the popularity of a website on the internet and search engines seen from the ranking, the more visitors there will be to the website. Of course, this will provide good prospects for the business. In addition, there are several reasons why SEO is important for businesses that can be considered. Here is the review:
1. Increase Brand Awareness
One of the reasons why SEO is important is to increase brand awareness. SEO can make a website rank at the top of Google search results, so that it is increasingly known and known by many people.
2. Increase website visitors
The next reason, SEO is important for increasing website visitors. Of course, if the website appears on the first page of Google, then there will definitely be more visitors accessing the website.
3. Increase business credibility
As a search engine, Google will choose a good and quality website in terms of content, design and how responsive the website is. Well, if your website appears on the first page on Google, of course customers will increasingly trust the credibility of the business you have.
How to Optimize On Page SEO to Increase Site Ranking
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| How to Optimize On Page SEO to Increase Site Ranking |
You can apply the following on-page SEO optimization methods. Starting from fixing the permalink to make it simpler to setting the link to open in a new tab. Here are the steps:
1. Using Simple Permalinks
The first step in On-Page SEO optimization is to apply a simple permalink. This permalink will help search engines understand the topics raised on your website.
Usually, permalinks only need to include targeted keywords. If you are using WordPress, usually permalinks are provided automatically, but you can also edit them easily.
Simply log in to the WordPress dashboard, select Settings, and navigate to the Permalink menu. Then, select the Post Name permalink structure and click Save. This way, the permalink structure will be more easily recognized by search engines.
2. Create an Interesting Content Title
Content is very important for visitors. However, implementing an SEO optimization strategy by creating an interesting title will be more successful in attracting the attention of internet users and making them choose your website.
If your content title is not interesting, internet users will most likely pass by your website. If you have difficulty in creating an attractive title, you can learn tips and tricks for creating attractive content titles through online sources or books.
3. Add Images or Videos
One way to optimize On Page SEO is to include multimedia content such as images, screenshots, graphs, and the like. Visual communication like this is much more preferred by readers if it is in context.
For example, if you want to explain the steps to create a Facebook account, it will be more effective if you include images that illustrate each stage with a brief explanation.
Compare this with the condition if you do not use images, then you need to describe each stage in detail until the reader really understands it or it can even confuse the reader. By using images, information can be conveyed more clearly and easily understood by the reader.
4. Image Optimization
Images have the potential to rank in Google image search results and can generate more traffic to your site. Here are some tips for optimizing image SEO:
- Google uses the file name to get clues about the subject of the image, so it is advisable to give a relevant file name such as "bams.jpg" rather than "IMG_180277.jpg".
- Alternative text (alt text) is used in the HTML attribute of the <img> tag to describe an image. The primary purpose of alt text is to improve accessibility for visitors using screen readers. It also helps when an image won’t load, as the browser will display the alt text in place of the image.
- Compressing images reduces the file size of the image, which in turn speeds up page load times. This is important because page speed is a ranking factor on both desktop and mobile devices.
By implementing these tips, you can improve your image SEO and increase the likelihood that your images will appear in image search results and drive more traffic to your site.
4. Use Internal Links
Well, for this, it might be easier to understand. You can add internal links from existing pages or articles. For example, if you have published an article about On-Page SEO optimization, you can direct visitors to visit the previous article that discusses the definition of SEO or the basics of SEO. However, there are a few things to consider when using internal links:
a. Content Relevance
Make sure the internal links you insert are relevant to the content being read by visitors. Do not link links that are actually not very relevant or have nothing to do with the content being read. Such mistakes can frustrate visitors.
b. Optimal Anchor Text
Avoid using common words or phrases such as "Click here" or "Read more" as anchor text. Instead, use keywords or descriptions that are relevant to the linked content. Proper use of anchor text can help improve SEO optimization.
c. Number of Internal Links
Insert at least 2-3 internal links in your content. The number of internal links can affect SEO optimization. If a page is frequently linked to other pages, search engines like Google will pick up on the signal that the page has high importance on the site.
5. Use External Links
There is a common misconception among internet users about this. Many think that inserting links to other websites or other people will reduce their page ranking. However, that is actually a wrong understanding.
Imagine if you insert two external links on your article page and the page gets a total of 6 points. In this case, each external link will get 3 points (less than the points you get). So, don't worry.
Actually, according to the rules set by Google, external links provide "link juice" or additional points in Google's page ranking. However, it is important to ensure that the external links you add are of high quality. Quality external links can affect the relevance and trustworthiness of a page in Google's eyes.
With this in mind, you can safely insert relevant and high-quality external links into your content. The right external links will add value to your page ranking and also provide benefits to visitors by providing valuable sources of information.
6. Increase Website Speed
Website speed also has a significant impact on visitor interest. If a web page takes too long to load, visitors are likely to leave it immediately. In addition, slow speed can also make it difficult for Google to rank your site well. Therefore, it is very important to increase the speed of your website so that it can load in less than 3 seconds.
Optimal website speed has several benefits. First, it improves the visitor experience by ensuring that they can access content quickly and smoothly. Second, good speed also contributes to overall SEO optimization. Search engines, such as Google, tend to rank sites that load quickly better.
To increase the speed of your website, there are several steps you can take. First, optimize image sizes by compressing them without sacrificing visual quality. Second, use browser caching to allow returning visitors to your site to load content faster. Third, consider removing or minimizing the use of unnecessary plugins. Any additional plugins can slow down page load times.
In addition, ensuring reliable hosting and a responsive server are also important factors in increasing website speed. Choosing a hosting provider that can provide the best performance and short response time will help a lot.
By implementing these steps, you can significantly increase the speed of your website. This will not only improve the visitor experience but also help you in achieving better rankings in search engines. So, make sure to prioritize website speed as part of your SEO optimization strategy.
7. Use a Responsive Theme
A responsive theme refers to a theme that adapts well across different devices. Whether it is opened on a desktop, tablet, or mobile device, your website will still function properly and adjust to the appropriate display.
However, not all WordPress themes are responsive. Therefore, it is important to do your research before choosing an SEO-friendly WordPress theme for your website. Make sure the theme you choose is responsive on all types of devices, especially mobile devices.
It is important to note that Google is currently implementing mobile-first indexing in its on-page SEO optimization. This means that Google evaluates the performance of your website based on its mobile version. If the mobile version of your website performs poorly, it will most likely have a negative impact on the overall SEO optimization quality of your website.
In the face of the shift to mobile-first indexing, it is important for website owners to ensure that their websites are mobile-friendly. This means that the appearance and functionality of the website must be optimized for mobile devices in order to provide a good user experience.
By adopting a responsive theme and ensuring that your website is mobile-friendly, you can meet Google’s requirements and increase the chances of ranking better in search results. In addition, it will also ensure an optimal user experience across devices, increasing engagement rates, and potential visitor conversions.
8. Optimizing Title Tags
The title tag is an important element in HTML that is placed at the beginning of every web page. This tag provides key information or context about the main topic of the page. Typically, the title tag will be displayed as a clickable title in search engine results pages.
It is important to pay attention to title tag optimization because poorly written, duplicate, or bad title tags can have a negative impact on SEO optimization. In this case, SEO refers to efforts to improve the ranking and visibility of a web page in search results.
To optimize the title tag, there are several things to consider. First, make sure the title tag is unique for each web page. Avoid using the same title tag across your website, as this can confuse search engines and reduce the page's ability to appear in relevant search results.
style = "text-align: justify;"Second, write the title tag clearly and informatively. Use keywords that are relevant to the content of the page and convey the main message briefly and concisely. Make sure the title tag accurately describes the contents of the page and attracts the user's attention.
Finally, pay attention to the length of the title tag. While there is no hard and fast limit, it is recommended that the title tag be within the range of 50-60 characters to ensure optimal display in search results. If the title tag is too long, some of the text may be cut off and users may not be able to see the full information.
9. Create Long and Quality Content
Why do we need to spend time and effort to create long articles or content? Actually, long content has several advantages, such as its ability to contain more LSI keywords and provide visitors with a comprehensive explanation or understanding of the topic you are discussing on the page.
Basically, LSI keywords are related keywords or synonyms related to the main keyword used in your content. By including relevant LSI keywords in long content, you can provide a wider variety of keywords, increase the relevance of your content to the topic discussed, and help search engines understand the content better.
However, the number of words considered optimal for SEO is still a topic of debate among SEO experts from year to year. In 2016, several SEO experts in the United States mentioned the number 2250 words as the ideal number of words for On Page SEO optimization.
However, several other experts argue that what is more important is the quality of content that is tailored to your target audience. The ideal word count can be lower, for example only 1000 words, but the frequency of publication of the content is increased. It is important to note that the main focus should be on the quality of the content that provides value and valuable information to the readers.
Logically, the longer the content you create, the more likely it is that there will be LSI keywords contained in it. However, keep in mind that the quality and relevance of the content remains a very important factor in SEO optimization. It is better to focus on presenting quality, informative, and relevant content to the needs and interests of your audience, rather than just forcing the length of the content for SEO purposes alone.
10. Optimize User Experience (UX)
User experience has become the most important factor in determining search engine rankings. An optimized website not only serves bots searching for information, but also provides a pleasant and smooth visitor experience.
Key UX Elements:
- Mobile-Friendly: Now that mobile-first indexing is an accepted practice, make sure your site is fully responsive and provides a seamless experience on any device.
- Page Speed: Slow-loading pages can frustrate customers and also increase bounce rates. Use tools like Google Page Speed Insights to find issues affecting your website speed.
- Navigation: Make your website navigation simple and help users get to what they’re looking for quickly. Clear, easy-to-navigate menus and internal linking structures can significantly improve UX.
Conclusion
On-page SEO optimization is an important process to improve your website ranking in search engines. By following this guide and implementing the right strategies, you can increase the visibility of your website, attract more relevant visitors, and achieve top rankings in search results. So, start your on-page SEO optimization today and see how your website grows to be more successful online.
Improving your on-page SEO requires a multi-pronged approach that combines the best of conventional techniques with the most innovative ones. By optimizing for a user-friendly experience, producing high-quality content, and utilizing advanced techniques such as semantic SEO and voice search engine optimization, you will be able to increase your site’s visibility and generate more relevant visitors...
