Digital marketing has developed rapidly in recent years. The lifestyle of people who are attached to cyberspace and technological advances make one way of marketing increasingly in demand. With Digital Marketing you can get thousands of visitors and even reach customers from other cities and countries.
Actually the concept of digital marketing is not much different from traditional marketing. Apart from creating content, you also need to advertise. However, placing advertisements on digital media has different schemes and procedures. Therefore, you need to understand the terms in digital marketing so you can maximize the ads you post.
Some of the digital marketing terms that are commonly heard are PPC and CPC. Even though they sound similar, the two have different meanings. You can learn more about the differences between PPC and CPC in the following article.
What is the meaning of PPC?
Before discussing further about what PPC is, it's a good idea to get to know the concept of digital marketing to make it easier to understand the differences between PPC and CPC. In simple terms, digital marketing is a variety of efforts, strategies, and the use of technology to reach consumers online.
There are several types of digital marketing, one of which is digital advertising that you usually encounter on social media, websites and Google search results. Digital advertising has several schemes depending on the purpose. One of the most common and widely used is PPC.
PPC stands for Pay per click, which is a cost calculation model in digital advertising. As the name suggests, pay per click means advertisers will only be charged for each click they get from the ads posted.
For example, you advertise cheap sports shoes on Google. Every time an internet user searches for cheap sports shoes, your ad will be displayed. However, you will only be charged if an internet user clicks on the ad and goes directly to your website.
If, the user only browses the search results but does not click on your ad, then you will not be charged anything. So, PPC is a digital advertising model that calculates costs based on clicks. This type of digital advertising is the right choice if you want to increase website visitor traffic or are building a new product branding.
What is an Example of a Pay-Per-Click?
Maybe you are wondering what form of PPC advertising on the internet. Just like advertising on traditional media, PPC ads are displayed in the form of image banners or text lines. When a visitor clicks on the banner or ad text, they will be directed to your landing page directly.
Examples of PPC ads on Google search are marked with Ad writing on the front. This ad is in the form of a line of text with a persuasive and persuasive sentence meta description so that users are interested in clicking and finding out more.
In contrast to text, examples of PPC ads in the form of banners usually feature images more and use fewer sentences. The reason, of course, is that the human brain prefers visual images to dense and full lines of text.
Therefore, in the PPC ad example above, the ad banner uses a more dominant image and color to make it more attractive to click on. Even though the appearance is different, the concept of PPC advertising remains the same, advertisers will only pay a fee if a user clicks on the ad.
So, by placing PPC ads, your store can occupy the top position of search engines and appear more frequently on social media. That way, your store will be increasingly recognized and potentially get more leads.
What is the CPC meaning?
CPC stands for Cost per click, which is a metric for calculating the actual cost charged for each click on digital advertising. CPC (Cost Per Click) calculates the overall cost based on the number of times a visitor clicks on the PPC ad posted.
CPC prices can vary because they are influenced by several factors such as maximum bid, quality score, and ad rank from other advertisers bidding for the same keywords. There is no one fixed price because digital advertising uses a bidding system (bid) for the selected keywords. In other words, it is the advertiser who determines for himself how much money will be spent on an advertising campaign.
But make no mistake, a higher PPC price is not always better. Let's say you place a high bid on a keyword. However, it turns out that Google thinks your website is not relevant to the keywords you have chosen.
Then you may be charged a higher fee but do not appear at the top because you are inferior to other competitors who are considered more relevant. Even though it could be that the competitor bids at a lower price. That's why it's important to think about how to build the right digital marketing strategy so that the ads posted can provide maximum benefits.
So, in simple terms, cost per click is a metric measuring the overall cost required to place PPC ads. Later, the accumulated costs will deduct the ad balance automatically, and stop serving once the set ad balance is used up.
What is the Difference between PPC and CPC?
Based on the explanation above, it can be seen that PPC and CPC are clearly different. But both are related to each other, where PPC is a type of digital advertising calculation model while CPC is a measurement metric that determines the actual cost of posted PPC ads.
So, now it's clear what are the differences between PPC and CPC? In simple terms, the difference between PPC and CPC lies in the type, PPC is a model while CPC is a measurement metric. Therefore both PPC and CPC both play an important role in digital advertising and cannot be separated or compared.
The ideal digital ad is an ad that costs minimal to get the maximum conversion rate. The conversion rate is the percentage of website visitors who make purchases, the higher the conversion rate, the higher the profit.
PPC ads themselves tend to use short and persuasive sentences to get lots of clicks. But not only that, you also need to compile an attractive call to action so that leads that enter your website don't leave anymore, but decide to make a purchase right then and there.
This is not easy, you need a systematic and mature marketing strategy to do this. Especially for beginners, digital marketing knowledge is not always easy to practice. Various digital marketing mistakes and trial errors to achieve goals may carry too much risk for some people.
Therefore, don't hesitate to use the services of an experienced digital marketer or digital advertising service provider so that the costs for Facebook ads, Google ads costs and other costs that you incur are not wasted but provide maximum results as you expect.
What are the benefits of CPC Advertising?
Compared to CPM ads which are calculated from the number of impressions, CPC provides many advantages. What are the advantages? The following is a complete explanation:
1. Compatible with other marketing channels
Initially, maybe you only created interesting and original content for CPC advertising purposes only. However, it turns out that many people like the content. From Google Analytics data, the results showed that more visitors clicked on certain key keywords. These keywords will be the strength of your website.
These keywords can be used for website optimization with SEO. Or organic optimization without having to spend money. To create other content with the same keywords.
This is the meaning of CPC compatible with other marketing channels. Compatible with search engine optimization via keywords. You can continue communicating advertisements through the SEO process.
2. More flexible
With CPC, you can control which sites the ad will be placed on. In accordance with the market segmentation you want. Just one simple picture. Want an advertising campaign for youth clothing products. You have to look for blogs or websites with a teenage niche.
Apart from being flexible in determining advertising space, you can also determine advertising according to your budget. It's easy. You only need to mention the advertising budget capabilities in the offer for publishers.
Then analyze the results of placing the advertisement. If there is an increase in conversions, there is no harm in maintaining or even increasing the advertising budget. But if the results are just the opposite, stopping advertising is the best solution. While thinking about what type of advertising is relevant for the product.
3. Relevant to Business Targets
Even with more flexible costs, in fact CPC is able to help achieve sales targets. This is because one of the advantages of CPC work is being able to see responses from visitors.
This response includes how many clicks you got, who clicked on the ad, complete with specifications. Starting from age, location, hobbies and so on. This also includes information about what they do on your marketing website, up to the number of conversions they get.
This is where CPC can be relied on to achieve sales targets. Or at least it can be used as a basis for decision makers to make the best decisions regarding the direction of their business.
4. More Measurable
The advantage of CPC that other types of advertising rarely have is the ease of measuring. The combination of Google Analytics and Google AdSense features can be a good measurement tool for advertising performance.
You can find out how much advertising performance is from the number of visitors who enter your official website. How many just come in, look around, and make a purchase.
Apart from advertising space, you can also see organic e-commerce traffic. Those who come directly by typing keywords into search engines, visitors who come from social media, and so on. All this data can be used as a basis for determining next marketing steps.
Closing
CPC or cost per click is one digital marketing method that can be done currently. Especially for marketers with a minimal budget. Here marketers can carry out advertising campaigns according to the budget they have. Then evaluate the campaign results using Google analytics.
If traced from the explanation above, it can be concluded that PPC is more directed towards a type of digital advertising and advertisers have to pay for every click made by people. Meanwhile, CPC is the amount that must be paid for each ad that is clicked.
For example, above it was explained that one of the Google Ads factors in calculating advertising costs is the maximum bid. So, if you set a maximum bid of 5 US dollars for each ad clicked, you have to pay that price.
Once you understand the difference between PPC and CPC, you can start placing digital advertisements for your business. For beginners, strategizing, creating campaigns, and evaluating ad performance can take a lot of time and be very tiring.