Many bloggers want to get sitelinks from Google, but getting them is very difficult. There is a new blog for a while, already got a sitelink. And there are also blogs that have existed for a long time but did not get sitelinks, there are many examples but I will not mention the names.
With sitelinks, the website will be better and more structured. For those of you who want to get it, here are some tutorials you can do!
What are Google Sitelinks?
Sitelinks are search results from a website/blog that has different characteristics (mostly blog names). It's different here, you could say that in the search results several sub-menus will appear, such as categories, tags, or the most popular articles that the blog has.
Often found on large blogs such as news blogs such as seconds, Bloomberg, CNN, and a number of other large blogs.
Usually the sitelink of a website consists of several columns. Some consist of 2 lines, 4 lines, 6 lines and some even more than that. So far I myself do not know how Google provides sitelinks to our blog. It could be that Google gives sitelinks to our blog because of the age and reputation of our blog, it could also be because the quality of the articles is pretty good, or it could be because of other things.
Google Sitelinks are sub-pages under the first website that appears in search results. This sitelink usually contains links to the most popular pages on the website.
The number of Google Sitelinks that appear varies for each website. It could be two, four, six, or even eight sitelinks. The amount is completely determined by Google, not the website owner.
This Google Sitelink is selected by the Google algorithm to help users more easily enter various popular pages on a website without clicking here and there. However, Google may not display sitelinks if you have just created a website or your website is empty of visitors.
But don't worry, we will give you several ways to get sitelinks for your website. But before that, we will first explain why Google Sitelinks are important for your website.
Why are Google Sitelinks Important?
Google Sitelinks are a dream for business owners and SEO experts because sitelinks can make your brand/company more prominent in search results. Below we explain five reasons why Google Sitelinks are important.
In my opinion you could say it's important, you could say it's not. In terms of visitors, blogs that have sitelinks will usually have more appeal than blogs that are new. Visitors think maybe a blog that has a new blog is a big blog. It could also be like that.
From an unimportant side, sitelinks usually only display a few of the most popular categories, tags, or articles.
1. Can increase CTR
Click Through Rate (CTR) is the ratio of the number of clicks to the number of impressions. Generally, these clicks come from organic search results.
Meanwhile, impressions are the number of times your website pages appear in Google search results. Based on research from AWR, people are more likely to click on the top three search results on Google.
The more people who click on your website from search results, the more consistent your ranking will be in those searches and ultimately increase CTR.
2. Increase Trust and Credibility
As we mentioned previously, not all websites get sitelinks in search results. The presence of sitelinks shows that the website is popular, well optimized, and Google considers that the presence of sitelinks is useful for visitors.
This Google Sitelink takes up a lot of space on the screen, you know. Either via computer or cellphone. This shows that Google considers these top search results to be the best and most relevant compared to other search results.
3. Increase Product Awareness
If your product offers different benefits than your competitors, highlight that difference at every opportunity to strengthen your brand. The unique value of the product, apart from being a way to increase consumer awareness, will also help the company strengthen its brand image.
Because, the initial stage at this level of brand awareness has a very important role. This phase determines whether or not your brand will be more impressive in the eyes of consumers.
4. Visitors can find out the most popular pages
Google Sitelinks can also act as an "attraction" for websites that have a lot of content in them. This makes it easier for users to find out which are the most popular pages on your website among hundreds or even thousands of other content.
5. Enable visitors to explore the website more deeply
For some websites, Google Sitelink also displays a search box. This search box allows users to search for something on the website directly from Google.
Google doesn't provide this feature to just any website, you know. Only websites with a lot of content can get it. This is because Google thinks this feature can help users see the amount of content on the website.
How do I get sitelinks for my website?
Here's how to get blog sitelinks naturally what I used to do to get them and it worked.
1. Update articles frequently, at least one article per day
This was what I did for the first time, but before that the intention was not to get sitelinks. The intention is just to grow the blog and compete with other blogs.
Exactly, I don't really know how I can get sitelinks myself, I know there are already a lot of sitelinks on my blog. The benefit of frequently updating articles is that apart from being able to get sitelinks, it can also increase blog traffic and can also increase the popularity of blogs.
2. Try to write content above 500 words
In my opinion, the longer the content/article, the easier the competition to get to the top spot. Why does long content tend to be on the first page of search?, because long content tends to be complete. Remember, likely does not mean certain. Most long content is on the first page because it has more complete content.
Like a guide blog that has very long content, it will definitely be easy to compete in search. Therefore try to write long content, if not 1000 words then at least 500 words. This can boost the position of the article in the SERP (Search Engine Result Page) and of course it will be easier to get sitelinks.
3. Use TLDs / Top Level Domains
Compared to blogs that have dot blogspot and dot wordpress frills, top level domains are better and have a plus in the eyes of search engines. Not because it's paid, the added value of this top-level domain may be assessed by Google if the blog is more serious than blogs that use frills.
Apart from being more serious, blogs with top-level domains are considered more professional so they get good attention from search engines. It doesn't mean that blogs that have frills like dot blogspot and dot wordpress can't get sitelinks and more attention.
4. Improve the Template Structure From Widgets to Navigation
The next way to get sitelinks is to improve the blog template structure. This is also very important because visitors like blogs that are simple and don't have too many widgets. Use templates that are SEO friendly and easy and clear navigation menus so that the blog can easily get visitors. Besides that, a good blog structure also has the opportunity to get sitelinks by Google.
5. Remove Junk Links
Here for bloggers who like to exchange links, you really have to be able to choose the quality of backlinks. Don't just put up low-quality backlinks because that's tantamount to spamming your own blog.
In addition, the quality of your blog will decrease in the eyes of Google search. If you intend to install backlinks, install really quality backlinks in the sense that you can get backlinks from large sites that have been online for a long time.
6. Avoid Using Traffic Exchanges
What is a traffic exchange? Traffic exchange is the exchange of traffic/visitors from one blog to another. Reduce and avoid this because google doesn't like this. Better you get natural traffic from search than you have to trade traffic.
For those of you who want to capture as many visitors as possible, especially new blogs, it's better for you to take advantage of social media such as Facebook, Twitter, Instagram, the Google Plus community and forums circulating on the internet.
7. Register your Blog Sitemap
For those of you who have a new blog, it would be nice to register a sitemap or blog sitemap to the webmaster or search console. This works so that Google can crawl your articles, besides that by registering sitemaps regularly you can develop and make blogs more popular in the eyes of search engines.
A sitemap is a table of contents or a collection of many of your website's content links which are summarized into one in dot xml format. An example of a sitemap could be atom dot xml, sitemap.xml, post-sitemap.xml and many more.
8. Try to Create Content With One Niche
This was my mistake first, why didn't I make this blog with just one niche. For those of you who want to get blog sitelinks easily and quickly, try to create a blog with one niche.
Apart from having more sales value in search terms, blogs with one niche will usually become popular faster than mixed blogs. Actually there are still many ways to get blog sitelinks, you can also use sitelinks webmaster tools.
But most of the ways out there are irrelevant and use tools. I'd better suggest using a natural method, because Search Engines like Google, Yahoo, Bing, Yandex and so on prefer it.
9. Create a Unique Website Name
Google Sitelinks are displayed on searches with certain brand name keywords. Not all brands will get sitelinks, but only brands with unique names that are in the top rankings.
For example, you have an online shop with the name "Online Clothing Store." Well, a brand name like that will have difficulty getting sitelinks. Because, the user's search intent is not for brand names, but rather for a list of online clothing stores.
Therefore, make sure you create a unique brand/website name. If you are confused about finding a suitable name, we have provided tips for finding a unique name for your website in this article.
10. Use Structured SEO Data
Google crawls and indexes your website. This aims to look for structured data in order to better understand the website as a whole. So, this structured data can increase your chances of getting a Google Sitelink.
You can structure data using SEO plugins, such as Yoast SEO or All in One SEO.
Once again, we remind you that structured SEO data cannot guarantee that your blog/website will get a sitelink. However, this method can increase your chances of getting it. Therefore, try to continue to apply this method of creating sitelinks on your blog/website.
11. Make sure the website structure and navigation are clear
A clear structure and navigation not only benefits visitors, but also website owners because it can increase their chances of getting sitelinks. Because Google can crawl and index more easily, so users can easily find what they are looking for.
You can start doing this by tidying up the navigation menu and implementing breadcrumb navigation on your website.
A neat navigation menu will be easily visible to visitors, so they are not confused about navigating your website. Meanwhile, breadcrumb navigation functions like the second navigation after the main menu. So visitors don't need to start over to find pages with the same topic on your website.
Then, make sure to also create important pages on your website such as Contact or About Us. After that, make these important pages interconnected with various other pages on your website.
How do I add a sitelink search box?
The Google Sitelink search box can be influenced by JSON-LD. There are two ways to install JSON-LD, namely with Yoast SEO and the Sitelinks Search Box plugin.
If you use Yoast SEO, it will automatically add JSON-LD to your website. However, if you are not a Yoast SEO user, just activate the Sitelinks Search Box plugin which can also help add JSON-LD to your website.
We remind you that these two methods only influence Google's decisions. So, when you add JSON-LD, the sitelink will not appear immediately. The final decision remains absolutely with Google.
Conclusion
Getting sitelinks is absolutely Google's decision. It's up to Google whether or not to display sitelinks for a brand. But at least, with the methods above, you can do something. Such as being able to influence Google and make it easier for Google to read and analyze your website. So in the end, you can increase your chances of getting a sitelink.
The opportunity to get bigger sitelinks later can also increase your organic searches. Then, in the end you can expand brand awareness, so that more people know about your brand/website.
Like other SEO tips, getting sitelinks can't happen overnight after you apply the methods above. Make sure your SEO is always optimized so that sitelinks can be more easily obtained. Stay patient and good luck, OK! That's all for this tutorial. Hopefully useful for fellow bloggers. Thank you for visiting.