Digital marketing or online marketing is an effort to promote and communicate products to consumers by utilizing platforms and features available on the internet. Although generally this activity aims to ensure that a product can be communicated properly in accordance with consumer needs, the process also includes maintaining relationships with consumers.
In general, digital marketing has several characteristics: two-way communication, specific target markets based on demographics and consumer behavior, feedback or data from two-way communication, easy-to-see marketing performance detection, and inexpensive management but needs optimization.
What are the tasks of digital marketing?
Digital marketing has various tasks that are carried out to achieve marketing goals. Here are some tasks carried out in digital marketing that you should understand:
1. Determine the Target Market and Design a Marketing Strategy
Determining the target market is very important in digital marketing. The reason is, knowledge about who the business's target audience is can make it easier for you to design marketing strategies that are right on target and effective.
Determining the right target market with the right marketing strategy can also be a reference in choosing social media and other online media to use.
2. Increase Website Visitors Through SEO
SEO or Search Engine Optimization is a digital marketing method used to increase website visibility and visitors through optimizing content in the form of writing in accordance with the provisions of search engines such as Google.
Implementing the right SEO techniques will help your business website appear on the first page of search results, thereby increasing awareness of the existence of your business products.
3. Creating a Company Image Through Social Media
Social media is a very important tool in digital marketing, not only in marketing, but also in creating a company image. The task of digital marketing in social media is to create relevant and quality content, design upload strategies, carry out paid advertising, and monitor post performance.
The entire process must be adjusted to the desired image (branding) so that the media used will have distinctive characteristics that will attract other users.
What are the reasons why digital marketing is important?
Today's intense business competition requires many businesses to compete to design the best and most effective advertising strategies. So, here are some reasons why it is important to implement digital marketing in business to keep it running and stay ahead:
1. Increase Product Awareness
In this digital era, users find it easier to find information via the internet. So basically, digital marketing helps more people get to know the product and then make a purchase. Through digital marketing, businesses can build consumer trust and loyalty.
2. More precise target market
When using digital marketing, you can determine your target market more specifically based on characteristics such as age, gender, location, interests and consumer behavior. This process of targeting more specific consumers is very useful for helping you develop a marketing strategy plan to be more effective and efficient in achieving your goals.
3. Increase Sales
Businesses can reach consumers more easily and quickly, and can introduce products and services more precisely and persuasively with the help of effective digital marketing. This can help increase the number of sales of products, both goods and services. So, the profits you will receive will increase.
4. Increase Consumer Engagement
In digital marketing, interaction with users can be done more easily and quickly through various types of social media and email. More personal and responsive interactions between product providers and users can indirectly increase consumer trust and loyalty.
5. Provide definite business direction and goals
One of the reasons underlying the statement that digital marketing is important is that it provides more definite business direction and goals. Not infrequently, a business runs with goals that often change because they feel they have no opportunity to develop during the process.
However, digital marketing can help you find a more definite direction. How could it not be, the internet is a form of technology that will never go out of style.
So, it can be said that optimizing digital marketing can be done continuously so that your sales can continue to increase and more people will know about the product.
What is digital marketing 10 points?
The marketing mix model or marketing mix emphasizes several factors known as the 4Ps, namely product, price, distribution channel, promotion. Along with the times, the 4P concept has developed into 7P, which includes Product, Price, Promotion, Place, People, Process, and Physical Evidence.
1. Search
Razi explained that there are two types of search features for digital marketing. For free features, search engine optimization (SEO) can be an option, and search engine marketing (SEM) can be selected if you want paid features.
These two things both prioritize four things so that digital marketing can work: keywords that users are looking for, technical on-page to see the ease of a site to be read, content on page to create interesting content, and offline linkback to see if a business covered by the mass media.
2. Social media
Social media has an organic system for free features, where generally the driving force of social media features is content that is presented as a media for promotion and interaction between companies and consumers or potential customers. Four things that must be considered in this feature are branding, customer service, monitoring feedback, and consumer interaction.
On the other hand, there are also paid features by utilizing social media advertising and promotional collaborations with influencers. This can then be monitored numerically through data owned by the social media where the ad is placed.
3. Customer Relationship Management (CRM)
Both free and paid features, aspects of CRM typically rely on communication via emails sent in bulk and personalized messages addressed to each customer. This can be traced from marketing trends which tend to promote individual communication that is more effective and easy to convey. The goal is for companies to build relationships and closeness with consumers.
The difference lies in the method and availability of consumer contact, for example by using a database owned by a company without knowing whether the target market is suitable or with third party databases which are usually less effective but can reach more consumers.
4. Content
For the content aspect, free features usually rely on digital public relations content such as blogging or writing by marketing content creators and press releases aimed at journalists. This content is usually a more economical way of promoting a product because the content can be reproduced.
Meanwhile, paid features rely on paid collaboration between mass media and companies through paid content or advertorials and the use of advertisements published online on various sites on the internet.
5. Price
Price is a concept in marketing that needs more attention. Pricing must be considered carefully, because price is not only related to company profits, but also influences the customer's decision to make a purchase.
At the same time, price is a point that influences the level of demand and the position of a product or brand in the eyes of consumers. The better the price of your product compared to competitors' products, the greater the potential for customers to buy your product.
If the price offered is commensurate with the quality of the product and after sales service, customers will not hesitate to repeat orders.
6. Promotion
In the digital marketing concept, promotion plays a very important role. Promotion aims to introduce, invite, and influence consumers to own the products you offer. That is why the use of various platforms, websites and social media is the main point in implementing digital marketing.
7. Distribution Channel/Place
If your place of business is easily accessible to consumers, then the products you offer will be even more in demand. Ease of reach also has a big role in the customer's decision to make a purchase or not.
It's just that, in the digital era like now, online sales are able to break the long chain of distribution channels, even remote business locations can be reached by just a few clicks in front of a computer screen or using a gadget.
Digital transformation in various industries certainly requires every business owner to adapt and adjust his business so that it is relevant to the times. In online-based sales, the ease of distribution channels can shorten the time it takes to deliver products to consumers.
8. People
What is meant by people or people in the 7P marketing mix are all those involved in the production and marketing of the products you sell, either directly or indirectly. Choosing the right people is one of the keys to the marketing mix. The right person and the right position can make a big impact by improving performance and creating sustainable profits for your business.
9. Process
Process is part of the marketing mix in the form of a series of activities in providing services to consumers. This process is related from introducing products to consumers until the goods or services reach the hands of consumers.
The differentiator in the process that your company does compared to competing companies is an added value and makes your business unique, so that customers remember it easily.
10. Physical Evidence (Physical Evidence)
Physical evidence or physical environment is the state or condition of the place where you own the company. The characteristics of the physical environment here include geographic and institutional environmental conditions, decorations, rooms, sounds, smells, light, weather, placement, and layout.
Conclusion
Digital marketing or online marketing is an effort to promote and communicate products to consumers by utilizing platforms and features on the internet. Although generally this activity aims to ensure that a product can be communicated well in accordance with consumer needs, the process also includes maintaining relationships with consumers.
In digital marketing, anyone with a business can easily monitor and analyze the performance of each marketing method used. This means, it is not difficult for you to determine a marketing strategy and get information about the number of website visitors, number of clicks on articles, and so on.