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What is Online Marketing Communication and What is the Strategy?

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    The internet has become a part of everyday life. Many daily activities use the internet. School, college, work, sales, close friends with crushes, and other activities.

    The internet facilitates various human activities. Some activities that used to be carried out conventionally, now many have gone online. Including marketing activities. More and more businesses are aggressively doing online marketing or internet marketing.

    What is Internet Marketing?

    What is Online Marketing Communication and What is the Strategy?

    Internet marketing is a marketing strategy that uses the internet to deliver promotional messages to customers. This marketing can be carried out through digital channels such as websites, search engines, email, and social media.

    In practice, online marketing includes search engine optimization (SEO), web design, email, social media, PPC, and other internet-related marketing strategies.

    What is Online Marketing Communication?

    The development of technology and information gave rise to communication online based marketing. Online-based marketing communication is a marketing communication activity using internet media. 
    At first it used static HTML-formatted pages that could be accessed by internet users and then became like an online brochure that could disseminate information to the general public.

    According to Calin Gurau, the definition of online marketing communication is representative of a multifaceted phenomenon, consisting of market-related issues, the communications function, information management, and the particular mix of channels used for corporate communications.

    Transparent is the nature of the online marketing communication process above, namely that all information is available and accessible to every audience.

    Internet as a communication medium has an important value in marketing. The internet can be used as a marketing communication medium that is applied through online adviserting activities, or sales via the internet.

    Internet marketing or also known as e-marketing is all activities carried out that aim to carry out marketing of a product or service using internet media or the www network. The word "e" in e-marketing means electronic, which means marketing activities carried out electronically via the internet or cyber networks.

    Simply, Online-based marketing communication is a marketing communication activity using internet media. At first it used static HTML-formatted pages that could be accessed by internet users and then became like an online brochure that could disseminate information to the general public.

    1. Marketing Communication Strategy for Product

    Product marketing communication strategy is a strategy that implemented by Hexaimages relating to that product marketed and also related to other things or other attributes attached to the product such as color tones, photo composition, moments and others.

    Hexaimage pays attention to what customers need and are interested in consumers who then become a solution for customers in finding what they want and this includes the form of Consumer Solutions contained in the Communication Mix. Product attributes can differentiate one product marketed by Hexaimages from the same product offered by other business sectors.

    The product marketing communication strategy that has been implemented by Hexaimages is always evaluated whether its attributes really match or match the tastes and desires of consumers which will always experience shifts and developments.

    2. Marketing Communication Strategy to Price

    Many price wars between producers who offer their services like Hexaimages in setting prices. They like blindly to get a good price to attract consumers.

    What can attract consumers through the price of a product or service. So that buying and selling transactions between Hexaimages and consumers become attractive and mutually beneficial. Pricing is influenced by the quality and brand of Hexaimages products. In determining the price we also have to balance between product quality and estimated price, so that price deviations do not occur.

    In other words, the resulting product is bad or not of high quality but the price is very high. Based on the size of the market, we will not be able to sell, seeing that the current market competition is very difficult. 

    Instagram here facilitates Hexaimages and consumers to interact in asking for detailed information about prices, namely via direct direct messages or directed by Hexaimages to continue interactions through other social media, namely Line@.

    Via Direct Message or Line@, Hexaimages and potential customers can interact more deeply in determining the right price according to the exact cost requirements (Customer Cost) for these consumers.

    3. Marketing Communication Strategy to Place

    Doing business using online facilities indeed it's easy and can be done by many people and even almost all people can do business through online like Instagram because it doesn't require a place with expensive prices.

    The convenience of doing online shop business is often used as a place for sales at random or even used as a place for mere fraud. Many buyers do not believe in security in online business transactions.

    In a marketing communication strategy, through Instagram Hexaimages implements the hashtag feature to spread information related to the Hexaimages account on Instagram. 

    In addition, the hashtag or hashtag feature has another function, namely to categorize searches on Instagram social media so that consumers can find them with these hashtags the product or account they are looking for.

    In implementing hashtags for example Hexaimages uses One example is #weddingnewyork so that consumers who are in Surabaya or who write #weddingnewyork in their search can find Hexaimages accounts.

    4. Marketing Communication Strategy for Promotion

    Promotion is one part of a series of activities marketing services by Hexaimages. Promotion is an activity in the field of marketing in which there are communication activities carried out by Hexaimages to buyers or consumers by posting news, persuading and influencing everything regarding products and services produced for consumers, all of these activities aim to increase sales volume by attracting consumer interest in make a decision to use Hexaimages products.

    The high number of social media users is a promising market for businesses to market their products. Marketing through online media is increasingly popular in line with developments in technology and information that enable the information conveyed to reach a wider market without any geographical boundaries.

    In addition to marketing communications carried out online through social media, it can significantly reduce advertising and promotion costs, making it cheaper. One vendor that utilizes the internet as a marketing communication medium is Hexaimages. This vendor uses social media Instagram for the purposes of expanding the range of communication the marketing.

    Types of Internet Marketing

    1. Email marketing

    The first and most commonly used type of internet marketing is email marketing, which is a marketing campaign that is carried out by sending emails to customers or potential customers. Email marketing itself can be used to bring in prospects, increase brand awareness, build relationships, maintain customer loyalty, and much more.

    2. Social Media Marketing

    The second type of internet marketing is social media marketing which utilizes social media to connect with audiences, build brands, increase sales and website traffic. To do social media marketing, you need to create engaging and relevant content, listen, engage with followers, analyze and regularly evaluate campaigns.

    3. Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is the practice of optimizing a site or web page to increase the quantity and quality of traffic from search engine organic results. In its application, SEO can be done through on-page or off-page to maximize web page traffic.

    4. Search Engine Marketing (SEM)

    Search Engine Marketing (SEM) is a marketing strategy that aims to advertise products or websites through search engines. The goal is to make prospects and customers aware of the products and services marketed through search engine pages.

    5. Pay-per-Click (PPC)

    Pay-per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Basically, you will pay for targeted visits to other websites or landing pages.

    Meanwhile, PPC ads come in all shapes and sizes, and can consist of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms and more.

    6. Influencer Marketing

    Influencer marketing is marketing carried out by influencers online to influence their audience to buy the product or service being promoted.

    The goal of influencer marketing is to increase brand recognition and awareness. This is because influencers have a strong emotional bond with their audience, so they can influence their audience's preferences and behavior.

    7. Affiliate Marketing

    Affiliate marketing is marketing carried out by a group of people who are members of an affiliate marketing program. Marketers will get a number of commissions for successfully promoting a product or service offered by a business.

    8. Video Marketing

    Video marketing is a marketing strategy that uses video to market and promote a business's products or services. The aim is to increase engagement on digital and social channels, so that it can be used to provide product and brand awareness to customers.


    Regardless of the internet marketing strategy you use, it's better if you can automate each strategy with the help of an appropriate marketing support application. Marketing automation has grown and become very popular with various benefits. 

    By automating marketing activities, you can focus more on other things that are more important. However, you need to make sure the marketing application you choose is easy to use, suits your business needs, and fits your business budget.

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