Does anyone not know what Google Discover is? Maybe you've seen it often, but just realized it's called Google Discover. I just realized that it's called Google Discover, even though I've scrolled several times and clicked on interesting news several times.
So, you can find Google Discover on mobile devices, especially if you use Google Chrome. You will see, there are several boxes like cards, containing news that Google thinks you will like.
Ring the bell, okay?
What is Google Discover?
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| Google Discover |
Google Discover is a feature provided by Google to serve personalized and relevant content to its users. This feature utilizes Artificial Intelligence to recognize a user's interests and browsing habits, then displays news, articles and other content that matches those interests.
So, after reading here and there, there are several things I learned about Google Discover that are quite interesting.
- Google Discover adjusts the display based on the user's search history, browsing activity, and interactions with other Google products.
- Discover is typically accessed through Google apps on mobile devices, including on the home page in some mobile browsers.
- The content displayed includes news, articles, videos and the latest information that is relevant to user interests.
- The more users interact with content in Discover, the better the system will understand their preferences and interests.
- Users have control over the type of content displayed, being able to tell Google what type of content they like or dislike.
- Content in Discover is continuously updated automatically, providing access to the latest information based on user interests.
- Google Discover has become popular because of its ease in providing relevant and up-to-date information without the user needing to do an active search.
How Google Discover Works?
So, all this time I've never really noticed Google Discover, if I hadn't asked my followers on IG. Most of them do it for Google Search. So after reading it, it seems like if it appears on Google Discover, it's like our content has leveled up. So you're curious, how does it work?
To appear in Google Discover, content must first be indexed by Google and must comply with the content policies set by Google Discover. However, keep in mind that even if a piece of content meets these requirements, it does not necessarily mean that the content will automatically appear in Google Discover.
The appearance of the Google Discover feed is very similar to popular social media feeds. Yes, more or less like Instagram Explore or TikTok FYP.
Users can browse these feeds by scrolling to find interesting content. With one click, you will be directed to the website where the content is published.
So, in this way, there will be an interactive experience for users, as well as an opportunity for content creators to reach a wider readership.
Google Discover adapts its content based on various factors to produce a relevant feed. These feeds are created using data such as web and app activity, location history and settings, and topics followed by users.
So, the more often you use Google Discover, the better the system is at understanding your interests. For example, if you frequently search for information about automotive or visit sites related to that topic, Google Discover will automatically adjust to display more automotive-related content as well.
So you could say, Google Discover learns from the interactions we make, and gradually improves its recommendations to suit our interests and browsing habits.
How do I optimize content for Google discover?
1. Create Quality Content
To improve content performance on Google Discover, the main step to take is creating high-quality content. Google emphasizes that high-quality content is content that covers a topic thoroughly, offers original views or analysis, and is not simply imitated or copied from other sources.
Here are some tips for creating content that meets these standards:
- Research: Before writing, it is important to understand in depth about the topic. So, make sure you do your research properly: read existing similar content, read discussion forums, and so on. If necessary, find an expert and conduct an interview.
- Write comprehensively: Review the topic thoroughly, include every aspect and relevant information so that readers can truly receive the message completely.
- Use data: Data can increase credibility. It can be primary data that you get or build yourself, or secondary data from other sources. Don't forget to include credit.
2. Title Optimization
Title optimization will be necessary to attract attention in Google Search. Clickable titles are not only attractive, but are also a best practice for SEO.
Here are some things you need to pay attention to to create a clickable title:
- Show value: Make sure your title explains the added value that readers will get. For example, the title "How to Earn Your First $1,000 Online" can immediately show the benefits that readers will get, after they finish reading your article.
- Make me curious: Use a title that makes readers curious and want to know more. For example, "Eggs vs Oatmeal: Which Breakfast Choice is Healthier?"
- Enter numbers: Numbers in titles tend to attract attention. For example, "In Indonesia, Only 30% of Employees Have Emergency Funds" provides interesting and informative facts.
- Avoid clickbait: While a catchy title is important, avoid misleading or clickbait titles according to Google Discover guidelines.
3. Use High Quality Images
Using attractive, high-quality images is key to increasing the number of visits from Google Discover to our website. Google recommends using large images, which should ideally be at least 1200 pixels wide, and should be configured for maximum display with the "max-image-preview:large" setting.
It is important to ensure that the images used are appropriate and relevant to the content. Images that only aim to attract attention but are not related to the topic of the content should be avoided, because this can mislead readers.
Thumbnails also play an important role in attracting users on Google Search. These thumbnails are often the main focus on content cards that appear in search results. Choosing the right thumbnail can greatly influence the click-through rate of content on Google Discover.
Some things to keep in mind when choosing a thumbnail are:
- Avoid using website logos, as this is against Google guidelines.
- Select an image that does not have a white background. The white background can blend in with the Google Discover user interface, which is also predominantly white, thereby reducing the visual appeal of the image.
4. Implement E-E-A-T
To increase the chances of content appearing in Google Discover, it is very important to focus on E-E-A-T, namely Experience, Expertise, Authority, and Trustworthy.
Google Discover, like Google Search, uses these parameters to assess how useful and relevant the content offered to users is. Here are some ways to increase E-E-A-T in the content you create:
- Experience: Make sure the content writer has direct or practical experience with the topic being discussed. This experience adds depth and authenticity to the content, showing that the author is not just an Richards, but also understands practice and real-life applications.
- Expertise: The writer must have expertise or background relevant to the topic. This can be through formal education, professional training, or work experience in the field. Including the author's qualifications or accomplishments can add credibility.
- Authority: Build the authority of both the author and the website in a particular topic. This can be done by consistently publishing high-quality content, gaining recognition from other trusted sources, and becoming a go-to source within the industry or topic.
- Trustworthy: Make sure your content and website are trustworthy. Factors such as transparency of authors and sources, accuracy of information, and clarity and honesty in disclosing any conflicts of interest or sponsorship must be clear.
5. Optimization for Mobile
Optimizing content for mobile devices is especially important, considering that Google Discover is only available on mobile devices.
So, here are some best practices that can be implemented:
- Ensure fast loading: Loading speed is the key to keeping users on your site. So, compress all images, minimize the code, and use a CDN like Cloudflare or Akamai.
- Use AMP: Accelerated Mobile Pages (AMP) is an HT framework developed by Google, specifically designed to speed up the loading process of websites on mobile devices.
Conclusion
Understanding Google Discover and how it works opens up opportunities for anyone to increase the visibility of their content online. By following best practices for SEO, optimizing content for mobile devices, and adapting to user preferences and behavior, content creators can harness the full potential of the platform.
Google Discover has not only revolutionized the way content is discovered, but also how information and knowledge is disseminated in the digital era. This opportunity marks a new step in the continuous evolution of the internet as a limitless source of information and inspiration.