Page Authority: What is it in SEO & How to Increase It?

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Most companies make the mistake of assuming that an effective SEO strategy is just about using the right keywords. But what they forget to consider is Domain Authority (DA) and Page Authority (PA). These two things are significant measures that influence the likelihood of your website ranking. You need to increase DA/PA if you want Google to see your website as an authoritative source of information.

Can SEO optimization using only relevant keywords be effective in improving website performance? To find out website performance, the most important way is to check Domain Authority (DA) and Page Authority (PA).

The reason is, this is one of the influential factors in determining website ranking on search engines. Especially if the website depends on organic traffic. In SEO practice, Page Authority is one of the important variables for a page to be able to get a high ranking on Google's SERP (Search Engine Result Pages). 

The reason is, this page authority shows how credible a page and its content are in the eyes of Google. However, how do you check it and how do you improve it? In this review, we will explain to you in detail.

What is Page Authority (PA)?

What is Page Authority?
What is Page Authority?

Page Authority (PA) is a metric used to assess how good the quality or reputation of a page on a website is. If Domain Authority (DA) evaluates the performance of all pages on a website, then PA focuses more on evaluating the performance and quality of content on one particular web page.

Page Authority is a parameter in the form of a value developed by the Moz platform to predict the possibility of a website page getting a high ranking on Google SERP.

Based on the alert from the Moz page. This PA value has a range of 1-100. The higher the PA value a page has, the greater its potential to rank high on Google SERPs. Moz, who created this scoring system, weighs scores on a logarithmic scale. This means it is easier to increase your ranking from 20-30 than from 70 to 80. Moz is also updating the scoring algorithm, so don't panic if you see your score fluctuating at times.

How is Page Authority measured by Google?

Search engines like Google measure the authority of a web page with a specific set of algorithms. Page authority assessment criteria are determined based on the quality of on-page and off-page SEO. The aspects of Google's assessment of Page Authority are influenced by the following things:

1. Quality of Internal Links

Apart from making it easier for search engines to understand the relationship between pages on a website, internal links also make it easier for users to navigate so they can explore other related information more easily. This is why internal links also help you in increasing page authority.

2. User Behavior

The user behavior in question is how long users spend on your website, what interactions they carry out such as scrolling web pages, clicking photos, buying products and so on.

If visitors stay for a long time and actively interact on your site, then search engines will assume that your site is able to provide the information they need. In this way, the Page Authority assessment will get better.

3. On-Page Traffic

The more visits a website gets, it shows that the site has provided the information that internet users are looking for. This is why organic traffic also has an influence on your website's Page Authority.

4. Content Quality

Quality content is characterized by the presence of target keywords that internet users might search for. In creating quality content, there are several things that need to be considered, such as keyword density, readability score, and the validity of the information conveyed in the article. Quality content can increase page authority.

How to check the Page Authority?

If you want to check the authority of this page yourself, you can do it with the help of a number of free tools, as follows.

1. Website SEO Checker

Website SEO Checker is a free online tool supported by a page checking feature. This tool itself has a very simple interface, so its use is quite easy to understand.

If you want to check PA using this tool, you only need to enter the URL address of the page you want to check into the analysis column provided. Next, verify "I'm Not a Robot" and wait a few moments until this tool presents the analysis results.

2. Ahrefs Website Authority Checker

Another tool that you can also use to check page authority is Ahrefs Website Authority Checker. This tool made by Ahrefs allows users to check the authority of certain websites or pages instantly.

If you want to use it, you only need to enter the URL address of the page you want to check and click “Check Authority”. Next, this tool will provide information regarding the authority of the page you are checking.

3. MOZ Checker

In this tool, you need to check DA and PA one by one. Here's how to check DA & PA using MOZ Checker as follows:

  • To check DA with Moz, click the following link
  • Enter the domain you want to check in the column provided, then click Analyze Domain.
  • The checking results will be immediately visible by displaying the domain authority score, linking root domains, keyword ranking, and spam score.
  • If you scroll down, you can see the results of further assessment details, starting from top pages, top linking domains, featured snippets, ranking keywords, to your website's top search competitors.
  • To check PA with Moz, open the following link
  • Enter the domain in the column, then click Get Free Link Data.
  • You are required to create an account first by filling in the form provided.
  • After following the instructions, you can get the PA check results you requested.

4. Majestic

Next, you can use the Majestic tool. Here are the steps you can follow:

  • Visit the Majestic website.
  • Type the domain in the column provided, then click the search symbol.
  • Wait until Majestic displays the DA and PA checking results.
  • Scroll down to see more details.

5. SEMRush

It is widely known that this SEO tool is quite popular among website optimization professionals. If you want to access, you need to sign up first. Here's how you can follow:

  • Open SEMRush in a browser
  • Register / sign up for an account using your email.
  • After successful registration, please return to the SEMRush page and enter the domain in the column provided.
  • Domain checking results will appear as follows complete with other SEO metrics which you can see at the bottom.
This tool provides complete assessment results with various SEO metrics, such as organic traffic, keywords, backlinks, and so on. By checking, you will find out the authority and trustworthiness score of a website. The higher the value, the better the quality of the website.

How to improve website page authority?

How to improve website page authority?

Regarding how to increase page authority, there are actually many methods or methods that you can apply, such as the following.

1. Create Quality Content

One of the most basic ways to increase PA is to create quality content. The reason is, Google is currently increasingly prioritizing content that is not only SEO friendly, but also useful for its users (helpful content).

2. Link Building

Page Authority is a concept that cannot be separated from the practice of link building or building backlinks. The reason is, backlinks can help signal to Google that a page provides useful content.

As a result, the page's reputation in the eyes of search engines will increase, as indicated by an increase in the PA value.

3. Remove Toxic Backlinks

Another way that can also increase PA is to remove toxic backlinks. Toxic backlinks are the term for low-quality backlinks that lead to a website page.

What we mean by low-quality backlinks here are backlinks that are irrelevant or come from low-authority websites. The existence of these backlinks can reduce the credibility of a page in the eyes of search engines. Therefore, you need to delete it.

4. Added internal links

Apart from creating interesting content, adding internal links also helps you get a better page authority assessment. The reason is simple, internal links will make it easier for search engines to see the structure of your site and show search engines how the pages on your site are related to each other.

5. Optimizing link building strategies

Link building is a way to get quality backlinks that have a good impact on SEO. Quality backlinks can help websites increase Page Authority. You can contact other web owners in the same niche to help you increase your legitimacy and authority through backlinks.

6. Improve the quality of user experience

A website with a bad user experience can make visitors leave the site. Of course this will affect page authority and SEO quality. Therefore, web owners need to provide a better user experience. This can be achieved by conducting regular site audits via Google Search Console to further analyze the pages that need optimization.


So, in short, Page Authority is a value parameter that reflects the credibility of a page in the eyes of the Google search engine. The higher the authority value a page has, the higher the possibility of that page getting a top ranking on Google SERP.

However, you need to know that PA is not the only factor that influences website page rankings on SERP. There are many other factors that you must optimize to make your website page appear on page one of Google. One of them is the loading speed of website pages.

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